Friday, May 9, 2008

Nestle collaboration to target genes and taste perception

The collaboration between Nestlé Research and leading worldwide brain institutes will open a new dimension in sensory research, allowing Nestlé to provide a broad range of choices to meet personal taste and nutrition preferences," said Peter van Bladeren, Head of Nestlé Science and Research.


Brilliant idea to research the human brain to detect what flavors stimulate the sensory and taste nerves. If Nestle comes across the right formulation for a new type/flavor of Chocolate, Nestle will beat its competitors hands down. Look out Hershey.

Thursday, May 8, 2008

1968 Nestl'e Quick Ad

1968 Nestlé Quik Chocolate Drink Mix original vintage advertisement. "Nestlé's makes the very best chocolate."


I much prefer this ad to the now familiar ads that we see today in Nestle's Nesquik advertising showing "Quicky" the Nesquik bunny. Quicky was introduced in 1973 in order to entice kids. To me the above ad is more appetising. Everything in this ad is a rich chocolate color, from the background, drink and chocolate chips. Makes me want to go out and purchase Nesquik.

Wednesday, May 7, 2008

Nestle - Trade Dress - Stouffers

Trade Dress: Visual cues used in branding create an overall look sometimes referred to a trade dress.

Stouffer's food products are always packaged whether individual or family size in square box containers. Stouffer's can always be picked out from amongst its competitors by the use of visual cues. On all of Stouffer's packaging there is a red background highlighted with yellow lines and a black rimmed with gold oval label shape with Stouffer's in the middle.

Tuesday, May 6, 2008

Nestle - Individual Brand - Poland Spring

Nestle Market's Poland Spring Water under an individual brand.

Nestle - Brand Equity

Brand Equity - Added value that a respected, well-known brand name gives to a product in the marketplace.

This definition describes Nestle to a T. Nestle has a reputation for producing much needed, good quality products. In addition, the company has been around for years. Many Nestle products have been used in families for generations.

Monday, May 5, 2008

The Sweet Taste of Nestle's - Barron's

“People have to eat, regardless of what’s happening on Main Street or Wall Street.” - Barron’s says people are likely to keep on eating global food conglomerate Nestle’s (NSRGY.PK) top brand-name foods despite a softening economy. Nestle might face expensive commodities, global competition, and consolidation (Mars purchased Wrigley’s gum last week). But its consistent top-line growth, bottom-line margins and efficient use of capital have made and kept Nestle number-one. All of Nestle’s product lines are growing, as is its income. And CEO Paul Bulcke continues to improve products by making them more nutritional, a boon for an increasingly health-conscious population.


As you can see in the above Stock Chart, even with the rise in commodities worldwide, Nestle's stock consistently continues to rise. This is due to the fact that much of Nestle's business is overseas.

Friday, May 2, 2008

Nestle - Poland Spring - Brand Insistence

Poland Spring is ranked the top selling bottled water in the country. Loyal customers of Poland Spring will buy no other. Loyal customers insist that markets stock their shelves with Poland Spring water. This is seen by the many varieties in packaging that Poland Springs offers. (sizes, stackable, environmental). Stores know that not carrying Poland Spring will lead their customers to their competitors that do.

Nestle - Brand Recognition - Nestle Nesquick

Nestle uses the Nesquick mascot "Bunny" on the packaging of all its Nesquick products. With so many similar products on the market shelves, consumers sometimes get confused. Many consumers may forget who manufactures Nesquick but will remember to ask a sales person "Do you have that chocolate drink with the bunny on it?" "Oh says the store clerk, do you mean Nestle Nesquick? That would be Aisle 3".

Nestle - Brand - Kit Kat Bar

Brand - Name, term, sign, symbol, design or some combination that identifies the products of one firm while differentiating them from the competition.

The Kit Kat candy bar is a brand manufactured by Nestle that differentiates itself from other competitors.

Thursday, May 1, 2008

Nestle - Family Brand - Stouffers Products

Nestle's Stouffer Products is a family brand that offers a line of individual and family dinner entrees, sandwiches, pizza and side dishes.

Wednesday, April 30, 2008

Nestle - Brand Recognition

Whether it's the old standby or the introduction of new products in the Nestle candy or ice cream lines, consumers know Nestle's name is synonomous with good, delicious, quality products and look for Nestle's name recognition when purchasing products.
When introducing new products Nestle will use coupons or print/media advertising to promote.

Tuesday, April 29, 2008

Wrigley will give Mars something to chew on

CHOCOLATE colossus Mars is buying gum goliath Wrigley in a $US23 billion ($A24.5 billion), sugar-fuelled deal that will create the world's largest confectioner and may reshape the landscape of the global confection industry.


Even though Mars and Wrigley are to become one big happy family, thanks to Berkshire Hathaway and Warren Buffett's sweet tooth, which will make the company larger than Hershey, the new company can't compete with Nestle's large product line as the company also has a slice of the world's chocolate/candy market. Who knows maybe Mars and Wrigley (whatever the new company will be called) will look to expand their portfolio by producing other products like (water, baby food, etc.). The only problem is that it won't work as the two companies are known for confectionery. Leave the rest to Nestle.

Thursday, April 24, 2008

Ivorian March Cocoa Exports Rise 81% From Year Ago

April 21 (Bloomberg) -- Cocoa exports from Ivory Coast, the world's biggest producer of the chocolate ingredient, rose 81 percent in March. Shipments of coffee products, mainly soluble coffee produced by Nestle SA in Abidjan, rose to 1,451 tons, from 774 tons in March 2007.


I am wondering why there is a rise in Cocoa and Coffee exports, especially since food, gas and other products worldwide are so expensive. Maybe people can see cutting out certain food products like meat, or cut back on entertainment, travel and gas to save money, but will instead purchase little luxuries like chocolate or coffee to compensate.

Wednesday, April 23, 2008

Nestle - Lean Cuisine - Frozen Food Comparison -Women's Health

Frozen Assets
Heat-and-eat meals that benefit your bod and satisfy your stomach
Forget frost-burned Salisbury steaks and cold-in-the-center potpies. Things are heating up in the frozen food aisle. These six brands are heading up a new ice age, providing tasty, healthy meals you can feel good about.

Best Portion Size: Lean Cuisine Dinnertime Selects ($3.50, Lean Cuisine)Itty-bitty portions can leave you feeling ravenous after scraping the last bite from a plastic tray. "Because most frozen meals are around 9 ounces, I would recommend them as a perfect take-to-work lunch," Warshaw says. "But you might want something more substantial for dinner." These 10 hearty 12-ounce meals keep calories under 400 and portion sizes supper-suitable and some even include dessert. WH favorites: Balsamic Glazed Chicken, Roasted Turkey Breast.
Consumer Magazine Women's Health often does comparisons between different products in their magazine. In this case, WH compared frozen meals from various manufacturers. In WH's opinion, Lean Cuisine faired well in portion size.

Tuesday, April 22, 2008

Coca Cola Advertising

Early on Coca Cola knew how to use person marketing by utilizing "Santa" a iconic and beloved figure to children in its advertising campaigns throughout the years. Santa wearing red and white, the same colors as the Coca Cola brand seen drinking or holding a coke sent the sells of coke products through the roof during the holidays.

Nestle retains Mc Cann Ericsson, Ogilvy & Mather and others

Foote, Cone & Belding Worldwide


Nestle had been employing over a hundred different agencies. As the company looked for global branding opportunities, coordinating the activities of so many agencies became a major problem. Nestle decided in favour of retaining only a few agencies – Mc Cann Ericsson, Lintas, Ogilvy & Mather, JWT, Publicis / FCB and Dentsu. Peter Letmathe, Nestle CEO explains the role of an advertising agency in the company’s globalization efforts: “ To us, the most important thing is to have dedicated teams. Mc Cann for instance has 10 people working only with Nestle. I see them as an extended arm of my communications team. They visit every six weeks to tell us what they are doing around the world.”

Down sizing ad agencies now means that Nestle can get a clear picture of what ads were or were not working when it came to advertising their products and what new approaches could be taken to make the marketing of the products more effective.

Monday, April 21, 2008

Nestle - Poland Spring - Pathmark - Cooperative Advertising

Nestle participates in cooperative advertising by sharing advertising costs with Pathmark. As you can see Nestle has chosen to advertise in Pathmark's weekly sales circular and has strategically placed its Poland Spring Water like other manufacturers have in the earth day section devoted to help protect the environment.

Friday, April 18, 2008

Canada must reconsider how it 'gives away' water to be bottled, sold: activists

Canada should not be "giving away" its water to be bottled and sold outside the country, activists said Thursday as they celebrated a partial victory against Nestle Canada Inc. and its plan to tap a southwestern Ontario community for 3.6 million litres of water every day for five years.
While Ontario's Environment Ministry did renew Nestle's permit to take up to 1.3 billion litres of groundwater a year from an area near Guelph, Ont., it reduced the term of the deal from five years to two. The ministry said it considered 3.6 million litres a "sustainable" amount for Nestle to take daily.

I spoke to soon. There appears to be an uprising by residents against their cities and towns giving away their water to outside companies, and wisely so. Nestle will have to look to purchasing land or lakes that are privately owned and bottle water that way. It's crazy to think that people are buying water from companies such as Nestle when they are actually paying for water or in some cases for free by simply turning on a tap in their homes.

Town turns down Nestle Waters offer

The town of Clinton has turned down a proposal from Nestle Waters North America Inc. that would have allowed the company to pump 240,000 gallons of water daily out of underground aquifers for bottling.


The turning down of this proposal by the city council which would have benefited the town of Clinton by $300,000 makes perfectly good sense. For crying out loud, once Nestle purchased the rights to acquire the water from the town and God forbid the town's wells are depleted and there is an emergency, like lets say the 1906 earthquake that started the great San Francisco Fire blew through the town, can the citizens use the water, would they have to get permission from Nestle to do this or have more water shipped in.

Great decision by the town.

Nestle May Say Sales Increased After Boosting Prices (Update2)

April 18 (Bloomberg) -- Nestle SA, the world's largest food company, will probably report an increase in first-quarter revenue after raising prices by the most in a decade.
Sales rose 4.5 percent to 25.35 billion Swiss francs ($25 billion) from 24.25 billion francs a year earlier, according to the median estimate of seven analysts surveyed by Bloomberg News. The Vevey, Switzerland-based maker of Nescafe and Jenny Craig diet meals reports on April 21.


Because of increase commodity costs to produce the many diverse products Nestle makes, the company raised prices by 3% on average since 2007. Nestle's competitors were not able to offset the commodity costs and are expecting a drop in 2008 income. Oh well, people are willing to pay for anything Nestle. Name recognition, good products and world wide appeal for now until another corporation comes along makes Nestle always the winner.

Thursday, April 17, 2008

PAN AM - Enticing Advertising

PAN American Airways is no longer in operation. The airline first started out as a mail carrier service later going into domestic travel. In the begining only the very wealthy could afford to fly. PAN AM enticed these travelers with romantic ideas of traveling to far away places that you could not only read about in books but see for yourself first hand.

Wednesday, April 16, 2008

Nestle Nesquick - Junk food ads find web home


The analysis by Cancer Council NSW of 315 children's websites found that ads for soft drink, ice-cream, fast food and confectionery outnumbered those for healthy foods by two to one.
JUNK food marketing is "monopolising" the internet as television advertising comes under scrutiny, a study says.
The council said that many of the techniques used on food product websites for companies that included Cadbury, Nestle and Kellogg led it to conclude that "these techniques act to reinforce the food brand and increase children's exposure time to the product. The 'sticky' nature of the internet, in that it captures and maintains children's attention for extended periods, makes it a potent marketing medium."
It also found that 58 per cent of sites targeting younger children featured the brand's mascot - such as the Nesquik Bunny or the Coco Pops Monkey - as the main promotional character.

Stop hating on the Nesquik Bunny

Nestle like any company is out to make money. Of course they are targeting, especially since they make chocolate and other confectionery products, children. If Nestle leads the pack in reinforcing its brand ID to children then its marketing strategy including using a cartoon bunny (I should find out if the bunny has a name) to entice children to beg their parents to buy the product is working.

Tuesday, April 15, 2008

Nestle - Media Selection

Nestle uses television, newspapers and magazines to advertise Poland Spring, Nestle Quick and their other lines of products.

Monday, April 14, 2008

Lindt & Spruengli wants to remain independent - CEO

'We see absolutely no reason to give up our independence,' he said.
Even a theoretical 20 billion Swiss francs offer from Nestle -- valuing the group at three times its price -- would not be attractive to the group, Tenner said.
Lindt would not even consider accepting such an offer, he said.
Nestle has finally met its match with Lindt. 20 billion Swiss Francs could not even sway them.

Friday, April 11, 2008

Campbell's soup ad - "Serve by Saving Wisely" circa 1918

Above is one of Campbell's earliest print advertising. Campbell's advertised in magazines including The Saturday evening Post.

Nestle uses its Fleet of Delivery trucks to advertise its products - Case Study

Nestlé with over 1000 trucks in their fleet, Nestlé Company had plenty of vehicles on the road to use as “mobile advertising”. What Nestlé needed was to have graphics designed and applied to their trucks to utilize this space.

Each brand manager was allotted a certain number of trucks to promote their brand, ranging from Hills Brothers Coffee to Stouffer’s frozen dinners. Modagrafics produced and installed full-color, product shot graphics incorporated with other images on Nestlé’s fleet.
Consumer response has been so positive that drivers of the NesQuik trucks are often asked to take family photos alongside the truck.
Nestle wanted to increase its product and name recognition by visually displaying ads on its fleet of delivery trucks. Great idea, not only do the ads reach thousands of people on the highway, the cost of the advertising was minimal.

Thursday, April 10, 2008

Got Milk? - Celebrity Testimonials

An American Advertising campaign sponsored by dairy farmers to get more Americans to drink milk uses celebrities like Avery Johnson & Josh Howard, Laila Ali and the Fantastic Four all sporting milk mustaches to endorse the consummation of milk.

Wednesday, April 9, 2008

Nestle - Product Advertising - COFFEE - MATE

Coffee-Mate (Nestle): Tree

"Even when there's milk around.
Nestle uses product advertising as with this Coffee-Mate print ad to market its Coffee-Mate line of products in various magazines. The ad is saying that with all the cows around the cowboy still prefers Coffee-Mate. Another interesting twist is that one would not think of a cowboy using coffee mate.

Tuesday, April 8, 2008

Nestlé and Boost Juice Bars launch Boosted Smoothies range

Boosted Smoothies will be available in the UK from April in four delicious flavours each containing ingredients that can help keep you going for longer; help strengthen your body’s natural defences; help aid memory & concentration; or have a positive effect on fat oxidation.
Nestle is expanding its nutrition line by introducing vitamin enriched drink smoothies. The ingredients in the drink advocate healthy ingredients to boost your immune system and memory.

Monday, April 7, 2008

Nestle Novartis Pays $11 Billion for Stake in Nestle's Alcon (Update6)

Smart move - by selling off 25% of Alcon the maker of Opti-Express, Nestle who no longer sees Alcon as profitable will use proceeds from the sale to reduce debt and expand its nutritional foods division.

Saturday, April 5, 2008

Biofuel boom threatens food supplies: Nestle

ZURICH (AFP) - Growing use of crops such as wheat and corn to make biofuels is putting world food supplies in peril, the head of Nestle, the world's biggest food and beverage company, warned Sunday. "If as predicted we look to use biofuels to satisfy 20 percent of the growing demand for oil products, there will be nothing left to eat," chairman and chief executive Peter Brabeck-Letmathe said.

I wonder if Nestle's concern about there being nothing to eat is really based on humanitarian issues or concern about future profits. I think it's about future profits. The world's governments, especially America realize heavily on oil, which will eventually run out, and there is no other choice but to find other renewable resources such as corn and wheat, and if that means that there is less products to produce chocolate or other nestle products so be it.

Friday, April 4, 2008

Remembering Martin Luther King, Jr.

- I wonder how many of us remember and appreciate the sacrifice and struggle of what MLK and the civil rights movement has done for America. We should give honor to a man who spoke as the voice of a people and said, " judge me by the content of my character and not by the color of my skin". MLK and SCLC (Southern Christian Leadership Conference) as well as other organizations marched in solidarity non violence, while insults, hatred and the N word was hurtled at them, to protest the inhumane injustices that existed in America's Jim Crow South. We should pay homage to a man who was successful in organizing the Montgomery Bus Boycott and financially crippling that city's transportation department, as well as bringing attention to the plight of poor people in America by starting The Poor People's Campaign. MLK and others endured hardships, threats and violence to bring notice to the world that America's words of freedom and justice for all ring hollow to some. As a country we have come a long way, but still have a ways to go in dealing with racism and sexism. I also wonder as I hear some in the younger generation throw about the N word so casually, almost chummily to each other, what their feelings are on what MLK achieved in a time where blacks were not allowed to vote, eat, or stay at any white establishments down south, and that at any time your civil rights, a right due to all Americans, could be violated at the drop of a hat because of the color of your skin. Is the current generation grateful for what the previous generation did for them? I wonder if they know the significance behind the derogative N word or if they even care? Or do some see the word as some rappers do, conveniently used as a noun, verb or adjective in a music lyric. I wonder if they know that there was a time when the N word was gleefully used as a noose was being placed around a humans neck before being lynched. I wonder what MLK would think of all this? I also wonder if MLK would look at where we are today and see integrated schools, (Thank you Brown family & etal. Brown vs Topeka Board of Ed) and educational and employment opportunities for African Americans and be proud. I would like to think so.

Rest in peace MLK and thank you for your good deeds and brilliant words that moved the nation forward and liberated a people. I am sure God welcomed you at the throne and said JOB WELL DONE MY GOOD AND FAITHFUL SERVANT!!! May your "I have a dream" continue to live on forever.

Thursday, April 3, 2008

Nestle - Libby/Kerns - Aguas Frescas - Subcultures


Kerns a subsidiary of Nestle has introduced a new line of fruit drink products Aguas frescas a iced fruit drink popular in Latin American Cultures with flavors like guava, pear and papaya to name a few. Because of the expanding Hispanic population in the U.S., Kerns is looking to corner this particular market by offering flavors popular with Hispanics.

Wednesday, April 2, 2008

Nestle - Self Concept Theory - Lean Cuisine

Self concept - Person's multifaceted picture of himself or herself

Lets say a person is going back to their 20 year high school reunion and is feeling a little self conscious about their weight gain since high school. One component of self-concept is the ideal self. This individual may wish to weigh exactly as they did in high school and will set goals to achieve positive results. This individual may work out and change their eating habits. Due to this he or she would be drawn to Lean Cuisine because it will help them with portion control and calories, giving the individual a sense of moving toward their goal of losing weight and their ideal self.

Tuesday, April 1, 2008

Nestle Baby Food Print Ad - 1920's

How you’re marketing on April Fool’s Day

As told on -how - you're-marketing on April fools day -

A few years back, on April 1st, I was catching a flight from Belfast to Edinburgh. Me and the rest of the passengers were surprised to hear the captain announce, “We will shortly be arriving in Amsterdam.” It’s amusing what some people are coming up with for April Fool’s Day marketing campaigns.

Friday, March 28, 2008

Nestle opens ice cream plant in south China

Nestle is expanded its empire by opening up a 22,000 sq ft ice cream factory in China. As with it's other ventures in other countries, Nestle will need to take into account China's multi cultural diverse groups.

Thursday, March 27, 2008

Nestle - Nescafe Greek Frappe

It used to be that the national drinks in Greece was ouzo and Greek coffee, a bitter, thick muddy mass, both known to grow hair on your chest. That was until a foamy covered ice drink called frappe was discovered and became the countries favorite. The main ingredient in frappe is coffee. But not just any coffee, the drink must be made with Nescafe -(not really, but why buck tradition ) which is also the best selling coffee in Greece. The drink was first created by accident in 1957 by a Nescafe representative, becoming a a hit, spreading to other European countries.
Ever since Nestle has marketed and coveted the drink as its own. It is also in the best interest for Nescafe to market Nescafe as the main ingredient in frappe - $$$. Culturally frappe is European and really hasn't taken off in the states. But I am sure Nestle is working on that.

Wednesday, March 26, 2008

Nestle to buy Jenny Craig for $600 million

Nestlé enters weight management market - Jenny Craig acquisition enhances Group's nutrition, health and wellness dimension

Again I say what doesn't Nestle own. Nestle is rapidly expanding its nutrition line by acquiring weight management company Jenny Craig. The company currently owns Lean Cuisine and makes a ton of money off of that. And guess what? It will now make more money on Jenny Craig meal replacements. This is the first time that I have seen Nestle use Person Marketing, in this case Queen Latifah, in any of the companies many product lines.

Tuesday, March 25, 2008

Nestlé to open Chocolate Centre of Excellence

The fact that Nestle is opening a Research and Development Division dedicated to creating premium chocolates is significant. Nestle is looking to get out of the "Wily Wonka" syndrome and cater to the luxury candy market. The question I would ask is what took them so long. After all Nestle has been in the candy business a long time. This will be a international effort as the company will bring together the best chocolate making professionals, and sensory experts and packaging designers in hopes of bringing the best chocolate to the masses.

Monday, March 24, 2008

Nestle - Poland Spring - Grip-n-Flip

Poland Spring realized that it is difficult for people who are tri-athletes or just running errands to open a bottle of water with one hand so the company introduced Grip-n-Flip.

Sunday, March 23, 2008

Nestle Lean Cuisine - Perceptions

Perception - Meaning that a person attributes to incoming stimuli gathered through the five senses -sight, hearing, touch, taste and smell.
Today consumers', especially those overweight, are perceiving that to live longer and healthier lives they need to watch what they eat and to exercise. Nestle has listened to the masses and created Lean Cuisine, a line of healthy, tasty, and smaller portion diet meals.

Friday, March 21, 2008

Nestle - Consumer Behaviour - Family Influences

Due to changes in today's family lifestyle, parent(s) working two jobs, raising their families, and driving kids to after school activities often do not have time to cook. Nestle/Stouffer's has created a variety of pre-made healthy line of meal replacements that satisfies every ones taste; an alternative to fast food restaurants.

Thursday, March 20, 2008

Nestle Nutrition and Beauty: Nestlé and L'Oréal Announce a Joint-Venture Project

What doesn't Nestle own? Apparently the Nestle corporation has it's corporate fingers in every pot. In 1974 Nestle further diversified it's portfolio by acquiring 27.5 % of the French company L'Oreal a cosmetic company. Together both companies formed a joint venture and purchased INNEOV a nutritional company that markets quality skin, hair and nail supplements.

Tuesday, March 18, 2008

Nestle - Production Era - Expanding Business

In 1906 Nestle wanted to expand its business by exporting condensed milk to Australia. Due to increase import duties imposed by Australia, Nestle made a strategic move and purchased Cressbrook Dairy Company located in Brisbane and began manufacturing the product.

Monday, March 17, 2008

Nestle - E-Commerce - Increased Efficiency

A majority of Nestle products such as Juicy Juice, Mighty Dog, Perrier and Butterfinger to name a few have their own individual websites. Nestle uses the same module for each website. Consumers can access the websites to read up on the product, cause marketing, promotions and contests. This creates increased efficiency for the company allowing sales people to focus on other areas to create additional sales.

Sunday, March 16, 2008

Nestle - Product Strategy - Nestum Hot Cereal

Nestle offers Nestum a hot cereal marketed to people with a busy lifestyle, who want a hot breakfast with nutritional value, but not the time to make it.

Saturday, March 15, 2008

Nestle - Peanut Free Candy

Many people are allergic to nuts and peanuts. Especially small children. Just a small amount of nuts or peanuts in food can cause severe reactions and sometimes lead to death. Nestle is aware of this serious issue and has created peanut free candy for those customers with that specific allergy. Now everyone can enjoy chocolate.

Friday, March 14, 2008

Nestle boosted by soaring prices of milk, cocoa, coffee and cereals

Nestlé is making money from the soaring cost of commodities, with the Swiss multinational forcing consumers to absorb the higher price of its food products containing milk, cocoa, coffee and cereals.

People may be cutting back on their buying especially during a time when inflation, unemployment and gas prices on the rise. However, that is except for Nestle products. People still consider chocolate a little luxury and are not daunted by the increase of prices.

Nestle Print Ad - 1930's - Nestle Chocolate Bar

I am trying to figure out what this ad is trying to convey. The ad depicts a little girl finding a chocolate bar in a nest. I know the symbol of Nestle is doves. Did the doves lay a chocolate bar? Is it an Easter egg hunt? It's a little unappetising to find a chocolate bar in a birds nest. Otherwise I do like the innocence and colorfulness of the ad.

Nestle Product - PowerBar - Electronic Store Front

In addition to purchasing PowerBar merchandise in stores, consumers can go directly to the PowerBar website and access the PowerBar Products Store link to purchase PowerBar nutrition products and clothing gear.

Thursday, March 13, 2008

Nestle - Nescafe Ad

1930's Ad marketing Nescafe.