Friday, May 2, 2008

Nestle - Brand Recognition - Nestle Nesquick

Nestle uses the Nesquick mascot "Bunny" on the packaging of all its Nesquick products. With so many similar products on the market shelves, consumers sometimes get confused. Many consumers may forget who manufactures Nesquick but will remember to ask a sales person "Do you have that chocolate drink with the bunny on it?" "Oh says the store clerk, do you mean Nestle Nesquick? That would be Aisle 3".

1 comment:

L Wilder said...

Brand Recognition is important to Nestle - it also means more profit.