Friday, March 21, 2008

Nestle - Consumer Behaviour - Family Influences

Due to changes in today's family lifestyle, parent(s) working two jobs, raising their families, and driving kids to after school activities often do not have time to cook. Nestle/Stouffer's has created a variety of pre-made healthy line of meal replacements that satisfies every ones taste; an alternative to fast food restaurants.

1 comment:

L Wilder said...

I have purchased Stouffer's meal replacements and like them. The food taste close to homemade. The meal replacements come in single, family and party sizes. Also Stouffer's comes across in its TV commercials as a company that cares about you and your family and wants people to take the time out to eat a good meal. You often see a busy family coming home from various events, while a parent is taking a hot piping Stouffer's dish out of the oven and places it on the dinner table for everyone to eat. Stouffer's is saying let us do all the work for you, just pop one of our frozen dinners into the oven. Good visuals. It sells.