I am trying to figure out what this ad is trying to convey. The ad depicts a little girl finding a chocolate bar in a nest. I know the symbol of Nestle is doves. Did the doves lay a chocolate bar? Is it an Easter egg hunt? It's a little unappetising to find a chocolate bar in a birds nest. Otherwise I do like the innocence and colorfulness of the ad.
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I hope children who saw this ad will not be looking in birdsnests all over Europe. Maybe this type of ad appeals to the European audience. For me I would still by the chocolate ad or no ad.
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