Trade Dress: Visual cues used in branding create an overall look sometimes referred to a trade dress.
Stouffer's food products are always packaged whether individual or family size in square box containers. Stouffer's can always be picked out from amongst its competitors by the use of visual cues. On all of Stouffer's packaging there is a red background highlighted with yellow lines and a black rimmed with gold oval label shape with Stouffer's in the middle.
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Making it easier for consumers to find Stouffer's food products in the already crowded frozen food aisle is Nestle's aim.
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