Tuesday, March 25, 2008

Nestlé to open Chocolate Centre of Excellence


The fact that Nestle is opening a Research and Development Division dedicated to creating premium chocolates is significant. Nestle is looking to get out of the "Wily Wonka" syndrome and cater to the luxury candy market. The question I would ask is what took them so long. After all Nestle has been in the candy business a long time. This will be a international effort as the company will bring together the best chocolate making professionals, and sensory experts and packaging designers in hopes of bringing the best chocolate to the masses.

1 comment:

L Wilder said...

Nestle is way behind. But it is never to late. The company will have to find its own niche as Godiva is synonyms with high end chocolate.