Tuesday, May 6, 2008

Nestle - Brand Equity

Brand Equity - Added value that a respected, well-known brand name gives to a product in the marketplace.

This definition describes Nestle to a T. Nestle has a reputation for producing much needed, good quality products. In addition, the company has been around for years. Many Nestle products have been used in families for generations.

1 comment:

L Wilder said...

Because Nestle's name is well respected and valued, it shows in the companies earnings.