Nestle - Self Concept Theory - Lean Cuisine

Self concept - Person's multifaceted picture of himself or herself

Lets say a person is going back to their 20 year high school reunion and is feeling a little self conscious about their weight gain since high school. One component of self-concept is the ideal self. This individual may wish to weigh exactly as they did in high school and will set goals to achieve positive results. This individual may work out and change their eating habits. Due to this he or she would be drawn to Lean Cuisine because it will help them with portion control and calories, giving the individual a sense of moving toward their goal of losing weight and their ideal self.