Nestle is expanded its empire by opening up a 22,000 sq ft ice cream factory in China. As with it's other ventures in other countries, Nestle will need to take into account China's multi cultural diverse groups.
Nestle is determined to sell their products worldwide. China is the biggest consumer of products worldwide and younger chinese consumers consider anything western as in and fashionable. The taste of the ice cream should be interesting. Should we expect to see wasabi ice cream on supermarket shevles?
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Nestle is expanded its empire by opening up a 22,000 sq ft ice cream factory in China. As with it's other ventures in other countries, Nestle will need to take into account China's multi cultural diverse groups.
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Nestle is determined to sell their products worldwide. China is the biggest consumer of products worldwide and younger chinese consumers consider anything western as in and fashionable. The taste of the ice cream should be interesting. Should we expect to see wasabi ice cream on supermarket shevles?
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