http://www.lorealparisusa.com/_us/_en/default.aspx#page=top{navmedia:_blankoverlay:worthitdiagnosticmain:subcategory:cosmetics_lipsuserdata//d+d//}
L'oreal manufactures beauty products for women world wide. L'oreal's slogan is "Because your worth it".
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L'oreal's marketing theme "Because your worth it" is trying to convey and give the consumer the perception that spending money on our high quality beauty products, even buying a lipstick will give you a boost and lift your self esteem. I don't necessary agree with that statement, but it sells.
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