Saturday, March 22, 2008

Nestle/L'oreal - Maslow's - Esteem Needs{navmedia:_blankoverlay:worthitdiagnosticmain:subcategory:cosmetics_lipsuserdata//d+d//}

L'oreal manufactures beauty products for women world wide. L'oreal's slogan is "Because your worth it".

1 comment:

L Wilder said...

L'oreal's marketing theme "Because your worth it" is trying to convey and give the consumer the perception that spending money on our high quality beauty products, even buying a lipstick will give you a boost and lift your self esteem. I don't necessary agree with that statement, but it sells.