Friday, May 9, 2008

Nestle collaboration to target genes and taste perception

The collaboration between Nestlé Research and leading worldwide brain institutes will open a new dimension in sensory research, allowing Nestlé to provide a broad range of choices to meet personal taste and nutrition preferences," said Peter van Bladeren, Head of Nestlé Science and Research.


Brilliant idea to research the human brain to detect what flavors stimulate the sensory and taste nerves. If Nestle comes across the right formulation for a new type/flavor of Chocolate, Nestle will beat its competitors hands down. Look out Hershey.

Thursday, May 8, 2008

1968 Nestl'e Quick Ad

1968 Nestlé Quik Chocolate Drink Mix original vintage advertisement. "Nestlé's makes the very best chocolate."


I much prefer this ad to the now familiar ads that we see today in Nestle's Nesquik advertising showing "Quicky" the Nesquik bunny. Quicky was introduced in 1973 in order to entice kids. To me the above ad is more appetising. Everything in this ad is a rich chocolate color, from the background, drink and chocolate chips. Makes me want to go out and purchase Nesquik.

Wednesday, May 7, 2008

Nestle - Trade Dress - Stouffers

Trade Dress: Visual cues used in branding create an overall look sometimes referred to a trade dress.

Stouffer's food products are always packaged whether individual or family size in square box containers. Stouffer's can always be picked out from amongst its competitors by the use of visual cues. On all of Stouffer's packaging there is a red background highlighted with yellow lines and a black rimmed with gold oval label shape with Stouffer's in the middle.

Tuesday, May 6, 2008

Nestle - Individual Brand - Poland Spring

Nestle Market's Poland Spring Water under an individual brand.

Nestle - Brand Equity

Brand Equity - Added value that a respected, well-known brand name gives to a product in the marketplace.

This definition describes Nestle to a T. Nestle has a reputation for producing much needed, good quality products. In addition, the company has been around for years. Many Nestle products have been used in families for generations.

Monday, May 5, 2008

The Sweet Taste of Nestle's - Barron's

“People have to eat, regardless of what’s happening on Main Street or Wall Street.” - Barron’s says people are likely to keep on eating global food conglomerate Nestle’s (NSRGY.PK) top brand-name foods despite a softening economy. Nestle might face expensive commodities, global competition, and consolidation (Mars purchased Wrigley’s gum last week). But its consistent top-line growth, bottom-line margins and efficient use of capital have made and kept Nestle number-one. All of Nestle’s product lines are growing, as is its income. And CEO Paul Bulcke continues to improve products by making them more nutritional, a boon for an increasingly health-conscious population.


As you can see in the above Stock Chart, even with the rise in commodities worldwide, Nestle's stock consistently continues to rise. This is due to the fact that much of Nestle's business is overseas.

Friday, May 2, 2008

Nestle - Poland Spring - Brand Insistence

Poland Spring is ranked the top selling bottled water in the country. Loyal customers of Poland Spring will buy no other. Loyal customers insist that markets stock their shelves with Poland Spring water. This is seen by the many varieties in packaging that Poland Springs offers. (sizes, stackable, environmental). Stores know that not carrying Poland Spring will lead their customers to their competitors that do.

Nestle - Brand Recognition - Nestle Nesquick

Nestle uses the Nesquick mascot "Bunny" on the packaging of all its Nesquick products. With so many similar products on the market shelves, consumers sometimes get confused. Many consumers may forget who manufactures Nesquick but will remember to ask a sales person "Do you have that chocolate drink with the bunny on it?" "Oh says the store clerk, do you mean Nestle Nesquick? That would be Aisle 3".

Nestle - Brand - Kit Kat Bar

Brand - Name, term, sign, symbol, design or some combination that identifies the products of one firm while differentiating them from the competition.

The Kit Kat candy bar is a brand manufactured by Nestle that differentiates itself from other competitors.

Thursday, May 1, 2008

Nestle - Family Brand - Stouffers Products

Nestle's Stouffer Products is a family brand that offers a line of individual and family dinner entrees, sandwiches, pizza and side dishes.