Wednesday, March 26, 2008

Nestle to buy Jenny Craig for $600 million

Nestlé enters weight management market - Jenny Craig acquisition enhances Group's nutrition, health and wellness dimension

Again I say what doesn't Nestle own. Nestle is rapidly expanding its nutrition line by acquiring weight management company Jenny Craig. The company currently owns Lean Cuisine and makes a ton of money off of that. And guess what? It will now make more money on Jenny Craig meal replacements. This is the first time that I have seen Nestle use Person Marketing, in this case Queen Latifah, in any of the companies many product lines.

1 comment:

L Wilder said...

Nestle's nutrition line of products is growing. Since acquiring Lean Cuisine, it only made sense for Nestle to acquire a large weight management company like Jenny Craig.