Monday, March 17, 2008

Nestle - E-Commerce - Increased Efficiency

A majority of Nestle products such as Juicy Juice, Mighty Dog, Perrier and Butterfinger to name a few have their own individual websites. Nestle uses the same module for each website. Consumers can access the websites to read up on the product, cause marketing, promotions and contests. This creates increased efficiency for the company allowing sales people to focus on other areas to create additional sales.

1 comment:

L Wilder said...

I think it is a great idea for Nestle to have separate websites for its many products. Also, the websites is cost effective for Nestle saving millions on advertising and promotions. All Nestle has to do is post new products and ideas on their websites.