Friday, March 28, 2008

Nestle opens ice cream plant in south China

Nestle is expanded its empire by opening up a 22,000 sq ft ice cream factory in China. As with it's other ventures in other countries, Nestle will need to take into account China's multi cultural diverse groups.

Thursday, March 27, 2008

Nestle - Nescafe Greek Frappe

It used to be that the national drinks in Greece was ouzo and Greek coffee, a bitter, thick muddy mass, both known to grow hair on your chest. That was until a foamy covered ice drink called frappe was discovered and became the countries favorite. The main ingredient in frappe is coffee. But not just any coffee, the drink must be made with Nescafe -(not really, but why buck tradition ) which is also the best selling coffee in Greece. The drink was first created by accident in 1957 by a Nescafe representative, becoming a a hit, spreading to other European countries.
Ever since Nestle has marketed and coveted the drink as its own. It is also in the best interest for Nescafe to market Nescafe as the main ingredient in frappe - $$$. Culturally frappe is European and really hasn't taken off in the states. But I am sure Nestle is working on that.

Wednesday, March 26, 2008

Nestle to buy Jenny Craig for $600 million

Nestlé enters weight management market - Jenny Craig acquisition enhances Group's nutrition, health and wellness dimension

Again I say what doesn't Nestle own. Nestle is rapidly expanding its nutrition line by acquiring weight management company Jenny Craig. The company currently owns Lean Cuisine and makes a ton of money off of that. And guess what? It will now make more money on Jenny Craig meal replacements. This is the first time that I have seen Nestle use Person Marketing, in this case Queen Latifah, in any of the companies many product lines.

Tuesday, March 25, 2008

Nestlé to open Chocolate Centre of Excellence

The fact that Nestle is opening a Research and Development Division dedicated to creating premium chocolates is significant. Nestle is looking to get out of the "Wily Wonka" syndrome and cater to the luxury candy market. The question I would ask is what took them so long. After all Nestle has been in the candy business a long time. This will be a international effort as the company will bring together the best chocolate making professionals, and sensory experts and packaging designers in hopes of bringing the best chocolate to the masses.

Monday, March 24, 2008

Nestle - Poland Spring - Grip-n-Flip

Poland Spring realized that it is difficult for people who are tri-athletes or just running errands to open a bottle of water with one hand so the company introduced Grip-n-Flip.

Sunday, March 23, 2008

Nestle Lean Cuisine - Perceptions

Perception - Meaning that a person attributes to incoming stimuli gathered through the five senses -sight, hearing, touch, taste and smell.
Today consumers', especially those overweight, are perceiving that to live longer and healthier lives they need to watch what they eat and to exercise. Nestle has listened to the masses and created Lean Cuisine, a line of healthy, tasty, and smaller portion diet meals.

Friday, March 21, 2008

Nestle - Consumer Behaviour - Family Influences

Due to changes in today's family lifestyle, parent(s) working two jobs, raising their families, and driving kids to after school activities often do not have time to cook. Nestle/Stouffer's has created a variety of pre-made healthy line of meal replacements that satisfies every ones taste; an alternative to fast food restaurants.

Thursday, March 20, 2008

Nestle Nutrition and Beauty: Nestlé and L'Oréal Announce a Joint-Venture Project

What doesn't Nestle own? Apparently the Nestle corporation has it's corporate fingers in every pot. In 1974 Nestle further diversified it's portfolio by acquiring 27.5 % of the French company L'Oreal a cosmetic company. Together both companies formed a joint venture and purchased INNEOV a nutritional company that markets quality skin, hair and nail supplements.

Tuesday, March 18, 2008

Nestle - Production Era - Expanding Business

In 1906 Nestle wanted to expand its business by exporting condensed milk to Australia. Due to increase import duties imposed by Australia, Nestle made a strategic move and purchased Cressbrook Dairy Company located in Brisbane and began manufacturing the product.

Monday, March 17, 2008

Nestle - E-Commerce - Increased Efficiency

A majority of Nestle products such as Juicy Juice, Mighty Dog, Perrier and Butterfinger to name a few have their own individual websites. Nestle uses the same module for each website. Consumers can access the websites to read up on the product, cause marketing, promotions and contests. This creates increased efficiency for the company allowing sales people to focus on other areas to create additional sales.

Sunday, March 16, 2008

Nestle - Product Strategy - Nestum Hot Cereal

Nestle offers Nestum a hot cereal marketed to people with a busy lifestyle, who want a hot breakfast with nutritional value, but not the time to make it.

Saturday, March 15, 2008

Nestle - Peanut Free Candy

Many people are allergic to nuts and peanuts. Especially small children. Just a small amount of nuts or peanuts in food can cause severe reactions and sometimes lead to death. Nestle is aware of this serious issue and has created peanut free candy for those customers with that specific allergy. Now everyone can enjoy chocolate.

Friday, March 14, 2008

Nestle boosted by soaring prices of milk, cocoa, coffee and cereals

Nestlé is making money from the soaring cost of commodities, with the Swiss multinational forcing consumers to absorb the higher price of its food products containing milk, cocoa, coffee and cereals.

People may be cutting back on their buying especially during a time when inflation, unemployment and gas prices on the rise. However, that is except for Nestle products. People still consider chocolate a little luxury and are not daunted by the increase of prices.

Nestle Print Ad - 1930's - Nestle Chocolate Bar

I am trying to figure out what this ad is trying to convey. The ad depicts a little girl finding a chocolate bar in a nest. I know the symbol of Nestle is doves. Did the doves lay a chocolate bar? Is it an Easter egg hunt? It's a little unappetising to find a chocolate bar in a birds nest. Otherwise I do like the innocence and colorfulness of the ad.

Nestle Product - PowerBar - Electronic Store Front

In addition to purchasing PowerBar merchandise in stores, consumers can go directly to the PowerBar website and access the PowerBar Products Store link to purchase PowerBar nutrition products and clothing gear.

Thursday, March 13, 2008

Nestle - Nescafe Ad

1930's Ad marketing Nescafe.

Nestle's Corporate Website Promotes Wellness

Nestle in addition to marketing its various brand lines is very much in to wellness - promoting body, spirit and mind. On the website is a forum devoted to childcare issues. Mothers from around the world talk about being a mother and offering tips and advice from colicky babies to teenage years.

Wednesday, March 12, 2008

Nestle - Interactive Marketing

Consumers can log on to the Nestle website and register to receive coupons, recipes, baking tips, and enter contests. Also, Nestle's recipes use ingredients from their other product lines to promote sales. For example when making Nestle's butterscotch pumpkin cake the recipe calls for using only Nestle Toll House butterscotch Morsels and Libby's Pumpkin.

1 2/3 cups (11-oz. pkg.) NESTLÉ® TOLL HOUSE® Butterscotch Morsels, divided
2 cups all-purpose flour
1 3/4 cups granulated sugar
1 tablespoon baking powder
1 1/2 teaspoons ground cinnamon
1 teaspoon salt
1/2 teaspoon ground nutmeg
1 cup LIBBY'S® 100% Pure Pumpkin
1/2 cup vegetable oil
3 large eggs
1 teaspoon vanilla extract
3 tablespoons powdered sugar (optional)

Tuesday, March 11, 2008

Drugs found in U.S. water supply,8599,1720758,00.html

It is a little disturbing to know I could be drinking mood stabilizers, antibiotics and other drugs. The experts have moved to assure the public that the amount of drugs found in the water is so minute, that what ever exposure is minimal. I don't know if I should worry or not. After all there are many chemicals in our foods such as Sodium Benzoate, Magniesium Oxide and others used to preserve dry goods that could also be dangerous.

The only companies that will benefit from this problem are bottled water suppliers.

Monday, March 10, 2008

War Costing Americans $15 Billion a Month

It's time for George Bush to declare I sunk your Battle Ship, pack up his board game and go home. Granted the Iraq war for the most is fought on the ground but you get the picture. Instead of prolonging this unnecessary war, the U.S. could use the $15 Billion a month for necessities such as sending our kids to college, paying for health care for all Americans, fixing our failing infrastructure, shelter and feed the homeless. Need I go on..... Most importantly stopping this war will save lives and U.S. casualties.

The announcement of spending $15 Billion a month on this war is the best marketing tool to convince people to vote Democrat in the next election.

Sunday, March 9, 2008

Place Marketing - I Love NY

The I Love NY slogan and familiar jingle have been around since the eighties. Most visitors only visit the big apple and return home not realizing that there is more to NY than New York City. NY State tourism department is promoting historical sites, ski, vineyards and festivals.

Saturday, March 8, 2008

Nestle - Baby Formula Boycott

IBAN the International Baby Food Action Network is boycotting Nestle for alleged violations of sales practices in the sale of their baby food products to third world countries. Nestle is accused of donating baby food formula to poor mothers who can not breast feed or unable to purchase the formula, and when their infants are hooked on the formula, Nestle then requires the mother to purchase the formula.

Friday, March 7, 2008

Person Marketing - Beyonce Emporio Armani Diamonds Ad Campaign

Beyonce is endorsing Armani's new fragrance Diamond. The house of Armani has long been known for it's couture fashion. There are women who love Beyonce and try to emulate her. The fragrance should sale well. You have the Armani name and Beyonce to sell the product. That means $$$$.

Assignment 6 - Nestle Corporation's home page-url's and what it's purpose is - World Wide Web

Nestle uses the World Wide Web, Intranet and Extranet.
Nestle's intranet is used by employees with a user id or password to access payroll, health care, and employee financial services information. Employees can also view career enrichment and corporate wellness programs. Nestle's extranet allows employees, customers and suppliers to access sales and inventory data.

Nestle's world wide web site is geared to consumers and external customers who would like to know more about the organization. There are a few elements of Nestle's intranet to be found on Nestle's www such as career openings.

Overall Nestle's www focuses more on Nestle's brands, business lines, financial and shared values relating to environmental and human causes.

Thursday, March 6, 2008

Dr. Pepper Ad

I love old colored print advertising. I came across this 1940's Dr. Pepper ad advocating using Dr. Pepper as a meal replacement. The ad is saying if you're hungry and don't have time to eat drinking Dr. Pepper will give you all the nutrients you need. You can drink it at a soda shop, at home or grab one when you get off the plane. During this era companies used this mode of advertising to reach consumers. Not everyone had access to television.

Nestle - The National Dog Show

Nestle is the sole sponsor of The National Dog Show, shown on television every Thanksgiving Day. Because Nestle is the sole sponsor it is able to associate its Purina Dog Brand line with the prestigious show and at the same time promote Purina through commericals viewed by millions of people during the dog show.

Wednesday, March 5, 2008

Nestle - Promotion - The Incredibles Movie

Nestle UK has teamed up with Disney to help promote The Incredibles movie. On the back of Nestle candy bars (kit kat, toffee crisp, smarties and others) are promotional codes offering the buyer a chance to win thousands of prizes given away by Nestle and a chance to visit the movie studio that created The Incredibles.

Tuesday, March 4, 2008

Nestle's Target Markets

Nestle has a diverse portfolio of products targeted for individuals with different needs.

Nestle offers a line of pet care products that targets pet owners: Dog food (Alpo and Dog Chow). Tidy Cats is a kitty litter.

Nestle also targets coffee drinkers: Nescafe and Nespresso a premium brand of coffee.

For those who are watching their weight Nestle also produces Lean Cuisine. Lean Cuisine offers tasty, low calorie, and healthy entrees.

Monday, March 3, 2008

Vicky's Secret

Victoria is not hiding her secret any more. Vicky went from hiding it to "literally"flaunting it. If I may use Prof. Evans' words VS has put her "business out on front street". The company is beginning to look like Frederick's of Hollywood. Because of this revenues are down. Most importantly the sexy image is fast losing favor with women. Am I the only one who has noticed that the VS campaign ads and the mannequins in the VS store windows are wearing less clothes than you see in some of the music videos? Lets face it Victoria's Secret is not catering to anyone over forty or anyone who wears more than a size 8. The only people that look good in Victoria's Secret are named Heidi, Tyra, and Gisele and they're getting paid to wear it.

Saturday, March 1, 2008

Assignment 5 - Current sales technique and suggested sales technique

The Nestle Corporation has been in the business of selling their products to consumers since 1866. Nestle's businesses are diverse; candy to pet products. Nestle's current sales channels are field selling, B2B and order processing. It is hard to improve on the success of the company's selling strategy. But if I must, I would suggest they include inbound telemarketing. The company produces products worldwide to diverse cultures with different tastes. For example the Kit Kat candy bar. The chocolate covered wafer Kit Kat is popular with Americans and is a staple in stores throughout the country. Believe it or not lemon cheese cake and strawberry flavors (yuk) are a hit in Australia. For those Aussie expats living in America it is difficult to find those flavors in our stores.

If Nestle introduced inbound telemarketing to individuals who are not able to find their favorite Nestle products from home, or would like to know if a store in their area carried it, the consumer could call the company and order their favorite Nestle products.