Perception - Meaning that a person attributes to incoming stimuli gathered through the five senses -sight, hearing, touch, taste and smell.
Today consumers', especially those overweight, are perceiving that to live longer and healthier lives they need to watch what they eat and to exercise. Nestle has listened to the masses and created Lean Cuisine, a line of healthy, tasty, and smaller portion diet meals.
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Consumers' behaviours are influenced by what they see on tv and what they read. In this case being healthy and maintaining a healthy weight is in the forefront of the news today. For those who do not have time to cook, can not cook or are not sure of portion size and are looking to lose weight can look to Lean Cuisine to covers those issues.
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