Tuesday, March 4, 2008

Nestle's Target Markets

Nestle has a diverse portfolio of products targeted for individuals with different needs.

Nestle offers a line of pet care products that targets pet owners: Dog food (Alpo and Dog Chow). Tidy Cats is a kitty litter.

Nestle also targets coffee drinkers: Nescafe and Nespresso a premium brand of coffee.

For those who are watching their weight Nestle also produces Lean Cuisine. Lean Cuisine offers tasty, low calorie, and healthy entrees.

1 comment:

L Wilder said...

A company that targets consumers with different products builds name/brand recognition.