Nestle has a diverse portfolio of products targeted for individuals with different needs.
Nestle offers a line of pet care products that targets pet owners: Dog food (Alpo and Dog Chow). Tidy Cats is a kitty litter.
Nestle also targets coffee drinkers: Nescafe and Nespresso a premium brand of coffee.
For those who are watching their weight Nestle also produces Lean Cuisine. Lean Cuisine offers tasty, low calorie, and healthy entrees.
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A company that targets consumers with different products builds name/brand recognition.
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