Nestle in addition to marketing its various brand lines is very much in to wellness - promoting body, spirit and mind. On the website is a forum devoted to childcare issues. Mothers from around the world talk about being a mother and offering tips and advice from colicky babies to teenage years.
1 comment:
I think having forums on the corporate website is a great marketing strategy. Moms who go to the Nestle website to read up on Nestle's Carnation Infant Nutrition baby food can also read up on how other moms deal with childcare issues.
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