Wednesday, March 12, 2008

Nestle - Interactive Marketing

Consumers can log on to the Nestle website and register to receive coupons, recipes, baking tips, and enter contests. Also, Nestle's recipes use ingredients from their other product lines to promote sales. For example when making Nestle's butterscotch pumpkin cake the recipe calls for using only Nestle Toll House butterscotch Morsels and Libby's Pumpkin.

1 2/3 cups (11-oz. pkg.) NESTLÉ® TOLL HOUSE® Butterscotch Morsels, divided
2 cups all-purpose flour
1 3/4 cups granulated sugar
1 tablespoon baking powder
1 1/2 teaspoons ground cinnamon
1 teaspoon salt
1/2 teaspoon ground nutmeg
1 cup LIBBY'S® 100% Pure Pumpkin
1/2 cup vegetable oil
3 large eggs
1 teaspoon vanilla extract
3 tablespoons powdered sugar (optional)


L Wilder said...
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L Wilder said...

Having a website for consumers to download coupons and recipes is a great idea. However, I don't think it's necessary to use Libby's Pure Pumpkin to make this recipe work. Pumpkin is pumpkin. In a pinch any brand of butterscotch chips will work.