Nestle is the sole sponsor of The National Dog Show, shown on television every Thanksgiving Day. Because Nestle is the sole sponsor it is able to associate its Purina Dog Brand line with the prestigious show and at the same time promote Purina through commericals viewed by millions of people during the dog show.
1 comment:
I have a Shih Tzu by the name of Max. I watch the dog show every year and I have yet to be swayed by any dog food commercial. That being said I am sure that there are plenty of people watching the show that have. That is what Purina is banking on.
Post a Comment