Last year Payless Shoe Source's revenues were down. To drum up business the company has introduced an ad campaign "Buy one, get one 1/2 off everything". Payless hopes that people feeling the pinch and looking to save money will consider this a great bargain and make a bee line for the nearest store. The thing is Payless is also hoping shoppers will use the money they think they are saving to purchase additional items from the store.
1 comment:
The ad is a great deal if you only purchase one item and get the second for half price. But if you go into the store and purchase more than you intended because you could not pass up such a great deal and had to buy more, then Payless thanks you for saving their bottom line.
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