Wednesday, February 20, 2008

Nestle - Cause Marketing

Nestle is known for its sweet creations. What is also sweet about Nestle is that it sponsors and supports charitable organizations such as Meals on Wheels and the American Diabetes Association to name a few.

1 comment:

L Wilder said...

Usually when I see company sponsorship it's surrounding a sporting event like the superbowl or the NBA championships. Games that for a short period or exciting but soon fade to memory. Nestle sponsors organizations that meet the needs of real people everyday that are hungry or dealing with a life threatening illness. When people purchase a Nestle product they will remember that Nestle is more than just a candy company.