Tuesday, February 19, 2008

Nestle expands his company by getting into the candy business

In 1929 Henri Nestle expanded his baby formula company by purchasing a chocolate company from a friend. Nestle's expansion into the the candy business was a good marketing move. Everyone loves candy and Nestle's name recognition was a plus.

1 comment:

L Wilder said...

I knew Nestle made candy. I just did not realize how many brands of Nestle I have eaten over the years. Thank God for Kit-Kat, Baci and my favorite butterfinger. I'm thinking that maybe I should buy the company stock. I could benefit both ways. Eating the chocolate and in profits. That is if the stock is up.