http://www.guardian.co.uk/business/2004/feb/19/10
Nestle's introduction of different flavored Kit Kat bars in the UK has the sales of their favorite cash cow floundering. Strawberry and lemon cheese cake Kit Kat bars? What were they thinking! The British public are rebelling. Obviously Nestle needs to change their tactical planning and quick. One thing I know about the British is that they are all about tradition and they want their chocolate covered crispy wafer back. Since the Kit Kat was first introduced in 1935 the candy has been a hit. Why change perfection.
Nestle's introduction of different flavored Kit Kat bars in the UK has the sales of their favorite cash cow floundering. Strawberry and lemon cheese cake Kit Kat bars? What were they thinking! The British public are rebelling. Obviously Nestle needs to change their tactical planning and quick. One thing I know about the British is that they are all about tradition and they want their chocolate covered crispy wafer back. Since the Kit Kat was first introduced in 1935 the candy has been a hit. Why change perfection.
1 comment:
I can not understand why Nestle continued to push unpopular flavors in the UK when obviously the product was not selling. Those flavors may work in other countries, but Nestle needs to listen to their British consumers.
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