Tuesday, February 19, 2008
Nestle expands his company by getting into the candy business
In 1929 Henri Nestle expanded his baby formula company by purchasing a chocolate company from a friend. Nestle's expansion into the the candy business was a good marketing move. Everyone loves candy and Nestle's name recognition was a plus.
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I knew Nestle made candy. I just did not realize how many brands of Nestle I have eaten over the years. Thank God for Kit-Kat, Baci and my favorite butterfinger. I'm thinking that maybe I should buy the company stock. I could benefit both ways. Eating the chocolate and in profits. That is if the stock is up.
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