Nestle participates in cooperative advertising by sharing advertising costs with Pathmark. As you can see Nestle has chosen to advertise in Pathmark's weekly sales circular and has strategically placed its Poland Spring Water like other manufacturers have in the earth day section devoted to help protect the environment.Monday, April 21, 2008
Nestle - Poland Spring - Pathmark - Cooperative Advertising
Nestle participates in cooperative advertising by sharing advertising costs with Pathmark. As you can see Nestle has chosen to advertise in Pathmark's weekly sales circular and has strategically placed its Poland Spring Water like other manufacturers have in the earth day section devoted to help protect the environment.
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Cooperative advertising is good all around as all parties share the costs. Another thing I have noticed is how companies such as Nestle strategically place their products to coincide with holidays, promotions and in this particular instance Earth Day. Me personally, I never get swayed by advertising.
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