Thursday, April 3, 2008

Nestle - Libby/Kerns - Aguas Frescas - Subcultures





KERNS® LAUNCHES NEW AGUAS FRESCAS WITH AUTHENTIC FLAVORS ESPECIALLY MADE FOR U.S. HISPANIC FAMILIES

Kerns a subsidiary of Nestle has introduced a new line of fruit drink products Aguas frescas a iced fruit drink popular in Latin American Cultures with flavors like guava, pear and papaya to name a few. Because of the expanding Hispanic population in the U.S., Kerns is looking to corner this particular market by offering flavors popular with Hispanics.









1 comment:

L Wilder said...

As always Nestle looks for a marketing niche and finds a way to fill it.