Wednesday, April 30, 2008

Nestle - Brand Recognition

Whether it's the old standby or the introduction of new products in the Nestle candy or ice cream lines, consumers know Nestle's name is synonomous with good, delicious, quality products and look for Nestle's name recognition when purchasing products.
When introducing new products Nestle will use coupons or print/media advertising to promote.

1 comment:

L Wilder said...

It is a good idea to entice consumers with coupons and promotional giveaways when trying to promote a new item in a product line.