Friday, May 9, 2008

Nestle collaboration to target genes and taste perception

The collaboration between Nestlé Research and leading worldwide brain institutes will open a new dimension in sensory research, allowing Nestlé to provide a broad range of choices to meet personal taste and nutrition preferences," said Peter van Bladeren, Head of Nestlé Science and Research.


Brilliant idea to research the human brain to detect what flavors stimulate the sensory and taste nerves. If Nestle comes across the right formulation for a new type/flavor of Chocolate, Nestle will beat its competitors hands down. Look out Hershey.

1 comment:

L Wilder said...

It's good to have money to do this research. If you haven't heard. Nestle is loaded.