Friday, May 2, 2008

Nestle - Brand - Kit Kat Bar

Brand - Name, term, sign, symbol, design or some combination that identifies the products of one firm while differentiating them from the competition.

The Kit Kat candy bar is a brand manufactured by Nestle that differentiates itself from other competitors.

1 comment:

L Wilder said...

The Kit Kat Bar is synonymous with Nestle. No one asks for a Hershey Kit Kat Bar. It does not exist. On the marketing and saleing side Nestle thanks God for registered trademarks.