http://www.foodnavigator.com/news/ng.asp?n=85172-nestle-taste-genetics
The collaboration between Nestlé Research and leading worldwide brain institutes will open a new dimension in sensory research, allowing Nestlé to provide a broad range of choices to meet personal taste and nutrition preferences," said Peter van Bladeren, Head of Nestlé Science and Research.
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Brilliant idea to research the human brain to detect what flavors stimulate the sensory and taste nerves. If Nestle comes across the right formulation for a new type/flavor of Chocolate, Nestle will beat its competitors hands down. Look out Hershey.
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It's good to have money to do this research. If you haven't heard. Nestle is loaded.
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