Brand - Name, term, sign, symbol, design or some combination that identifies the products of one firm while differentiating them from the competition.The Kit Kat candy bar is a brand manufactured by Nestle that differentiates itself from other competitors.
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The Kit Kat Bar is synonymous with Nestle. No one asks for a Hershey Kit Kat Bar. It does not exist. On the marketing and saleing side Nestle thanks God for registered trademarks.
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