Nestle collaboration to target genes and taste perception

http://www.foodnavigator.com/news/ng.asp?n=85172-nestle-taste-genetics

The collaboration between Nestlé Research and leading worldwide brain institutes will open a new dimension in sensory research, allowing Nestlé to provide a broad range of choices to meet personal taste and nutrition preferences," said Peter van Bladeren, Head of Nestlé Science and Research.

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Brilliant idea to research the human brain to detect what flavors stimulate the sensory and taste nerves. If Nestle comes across the right formulation for a new type/flavor of Chocolate, Nestle will beat its competitors hands down. Look out Hershey.

1968 Nestl'e Quick Ad

1968 Nestlé Quik Chocolate Drink Mix original vintage advertisement. "Nestlé's makes the very best chocolate."

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I much prefer this ad to the now familiar ads that we see today in Nestle's Nesquik advertising showing "Quicky" the Nesquik bunny. Quicky was introduced in 1973 in order to entice kids. To me the above ad is more appetising. Everything in this ad is a rich chocolate color, from the background, drink and chocolate chips. Makes me want to go out and purchase Nesquik.

Nestle - Trade Dress - Stouffers

Trade Dress: Visual cues used in branding create an overall look sometimes referred to a trade dress.

Stouffer's food products are always packaged whether individual or family size in square box containers. Stouffer's can always be picked out from amongst its competitors by the use of visual cues. On all of Stouffer's packaging there is a red background highlighted with yellow lines and a black rimmed with gold oval label shape with Stouffer's in the middle.

Nestle - Individual Brand - Poland Spring

Nestle Market's Poland Spring Water under an individual brand.

Nestle - Brand Equity

Brand Equity - Added value that a respected, well-known brand name gives to a product in the marketplace.

This definition describes Nestle to a T. Nestle has a reputation for producing much needed, good quality products. In addition, the company has been around for years. Many Nestle products have been used in families for generations.

The Sweet Taste of Nestle's - Barron's

http://seekingalpha.com/article/75572-the-sweet-taste-of-nestle-s-barron-s

“People have to eat, regardless of what’s happening on Main Street or Wall Street.” - Barron’s says people are likely to keep on eating global food conglomerate Nestle’s (NSRGY.PK) top brand-name foods despite a softening economy. Nestle might face expensive commodities, global competition, and consolidation (Mars purchased Wrigley’s gum last week). But its consistent top-line growth, bottom-line margins and efficient use of capital have made and kept Nestle number-one. All of Nestle’s product lines are growing, as is its income. And CEO Paul Bulcke continues to improve products by making them more nutritional, a boon for an increasingly health-conscious population.

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As you can see in the above Stock Chart, even with the rise in commodities worldwide, Nestle's stock consistently continues to rise. This is due to the fact that much of Nestle's business is overseas.

Nestle - Poland Spring - Brand Insistence

Poland Spring is ranked the top selling bottled water in the country. Loyal customers of Poland Spring will buy no other. Loyal customers insist that markets stock their shelves with Poland Spring water. This is seen by the many varieties in packaging that Poland Springs offers. (sizes, stackable, environmental). Stores know that not carrying Poland Spring will lead their customers to their competitors that do.

Nestle - Brand Recognition - Nestle Nesquick

Nestle uses the Nesquick mascot "Bunny" on the packaging of all its Nesquick products. With so many similar products on the market shelves, consumers sometimes get confused. Many consumers may forget who manufactures Nesquick but will remember to ask a sales person "Do you have that chocolate drink with the bunny on it?" "Oh says the store clerk, do you mean Nestle Nesquick? That would be Aisle 3".

Nestle - Brand - Kit Kat Bar

Brand - Name, term, sign, symbol, design or some combination that identifies the products of one firm while differentiating them from the competition.


The Kit Kat candy bar is a brand manufactured by Nestle that differentiates itself from other competitors.

Nestle - Family Brand - Stouffers Products

Nestle's Stouffer Products is a family brand that offers a line of individual and family dinner entrees, sandwiches, pizza and side dishes.

Nestle - Brand Recognition

Whether it's the old standby or the introduction of new products in the Nestle candy or ice cream lines, consumers know Nestle's name is synonomous with good, delicious, quality products and look for Nestle's name recognition when purchasing products.

When introducing new products Nestle will use coupons or print/media advertising to promote.

Wrigley will give Mars something to chew on

http://business.theage.com.au/wrigley-will-give-mars-something-to-chew-on/20080429-29db.html#

CHOCOLATE colossus Mars is buying gum goliath Wrigley in a $US23 billion ($A24.5 billion), sugar-fuelled deal that will create the world's largest confectioner and may reshape the landscape of the global confection industry.

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Even though Mars and Wrigley are to become one big happy family, thanks to Berkshire Hathaway and Warren Buffett's sweet tooth, which will make the company larger than Hershey, the new company can't compete with Nestle's large product line as the company also has a slice of the world's chocolate/candy market. Who knows maybe Mars and Wrigley (whatever the new company will be called) will look to expand their portfolio by producing other products like (water, baby food, etc.). The only problem is that it won't work as the two companies are known for confectionery. Leave the rest to Nestle.

Ivorian March Cocoa Exports Rise 81% From Year Ago

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aueGYNjFoNeI


April 21 (Bloomberg) -- Cocoa exports from Ivory Coast, the world's biggest producer of the chocolate ingredient, rose 81 percent in March. Shipments of coffee products, mainly soluble coffee produced by Nestle SA in Abidjan, rose to 1,451 tons, from 774 tons in March 2007.

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I am wondering why there is a rise in Cocoa and Coffee exports, especially since food, gas and other products worldwide are so expensive. Maybe people can see cutting out certain food products like meat, or cut back on entertainment, travel and gas to save money, but will instead purchase little luxuries like chocolate or coffee to compensate.

Nestle - Lean Cuisine - Frozen Food Comparison -Women's Health

http://www.womenshealthmag.com/nutrition/frozen-food-meals

Frozen Assets
Heat-and-eat meals that benefit your bod and satisfy your stomach
Forget frost-burned Salisbury steaks and cold-in-the-center potpies. Things are heating up in the frozen food aisle. These six brands are heading up a new ice age, providing tasty, healthy meals you can feel good about.

Best Portion Size: Lean Cuisine Dinnertime Selects ($3.50, Lean Cuisine)Itty-bitty portions can leave you feeling ravenous after scraping the last bite from a plastic tray. "Because most frozen meals are around 9 ounces, I would recommend them as a perfect take-to-work lunch," Warshaw says. "But you might want something more substantial for dinner." These 10 hearty 12-ounce meals keep calories under 400 and portion sizes supper-suitable and some even include dessert. WH favorites: Balsamic Glazed Chicken, Roasted Turkey Breast.

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Consumer Magazine Women's Health often does comparisons between different products in their magazine. In this case, WH compared frozen meals from various manufacturers. In WH's opinion, Lean Cuisine faired well in portion size.

Coca Cola Advertising

Early on Coca Cola knew how to use person marketing by utilizing "Santa" a iconic and beloved figure to children in its advertising campaigns throughout the years. Santa wearing red and white, the same colors as the Coca Cola brand seen drinking or holding a coke sent the sells of coke products through the roof during the holidays.