MARKETING 100 SEMESTER PROJECT - NESTLE - WILDER

Nestle collaboration to target genes and taste perception

2008-05-09T13:17:00.005-04:00

http://www.foodnavigator.com/news/ng.asp?n=85172-nestle-taste-genetics

The collaboration between Nestlé Research and leading worldwide brain institutes will open a new dimension in sensory research, allowing Nestlé to provide a broad range of choices to meet personal taste and nutrition preferences," said Peter van Bladeren, Head of Nestlé Science and Research.

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Brilliant idea to research the human brain to detect what flavors stimulate the sensory and taste nerves. If Nestle comes across the right formulation for a new type/flavor of Chocolate, Nestle will beat its competitors hands down. Look out Hershey.

1968 Nestl'e Quick Ad

2008-05-08T10:22:00.005-04:00

1968 Nestlé Quik Chocolate Drink Mix original vintage advertisement. "Nestlé's makes the very best chocolate."

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I much prefer this ad to the now familiar ads that we see today in Nestle's Nesquik advertising showing "Quicky" the Nesquik bunny. Quicky was introduced in 1973 in order to entice kids. To me the above ad is more appetising. Everything in this ad is a rich chocolate color, from the background, drink and chocolate chips. Makes me want to go out and purchase Nesquik.

Nestle - Trade Dress - Stouffers

2008-05-07T13:00:00.004-04:00

Trade Dress: Visual cues used in branding create an overall look sometimes referred to a trade dress.

Stouffer's food products are always packaged whether individual or family size in square box containers. Stouffer's can always be picked out from amongst its competitors by the use of visual cues. On all of Stouffer's packaging there is a red background highlighted with yellow lines and a black rimmed with gold oval label shape with Stouffer's in the middle.

Nestle - Individual Brand - Poland Spring

2008-05-06T14:40:00.003-04:00

Nestle Market's Poland Spring Water under an individual brand.

Nestle - Brand Equity

2008-05-06T09:19:00.004-04:00

Brand Equity - Added value that a respected, well-known brand name gives to a product in the marketplace.

This definition describes Nestle to a T. Nestle has a reputation for producing much needed, good quality products. In addition, the company has been around for years. Many Nestle products have been used in families for generations.

The Sweet Taste of Nestle's - Barron's

2008-05-05T14:22:00.004-04:00

http://seekingalpha.com/article/75572-the-sweet-taste-of-nestle-s-barron-s

“People have to eat, regardless of what’s happening on Main Street or Wall Street.” - Barron’s says people are likely to keep on eating global food conglomerate Nestle’s (NSRGY.PK) top brand-name foods despite a softening economy. Nestle might face expensive commodities, global competition, and consolidation (Mars purchased Wrigley’s gum last week). But its consistent top-line growth, bottom-line margins and efficient use of capital have made and kept Nestle number-one. All of Nestle’s product lines are growing, as is its income. And CEO Paul Bulcke continues to improve products by making them more nutritional, a boon for an increasingly health-conscious population.

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As you can see in the above Stock Chart, even with the rise in commodities worldwide, Nestle's stock consistently continues to rise. This is due to the fact that much of Nestle's business is overseas.

Nestle - Poland Spring - Brand Insistence

2008-05-02T12:07:00.005-04:00

Poland Spring is ranked the top selling bottled water in the country. Loyal customers of Poland Spring will buy no other. Loyal customers insist that markets stock their shelves with Poland Spring water. This is seen by the many varieties in packaging that Poland Springs offers. (sizes, stackable, environmental). Stores know that not carrying Poland Spring will lead their customers to their competitors that do.

Nestle - Brand Recognition - Nestle Nesquick

2008-05-02T11:47:00.006-04:00

Nestle uses the Nesquick mascot "Bunny" on the packaging of all its Nesquick products. With so many similar products on the market shelves, consumers sometimes get confused. Many consumers may forget who manufactures Nesquick but will remember to ask a sales person "Do you have that chocolate drink with the bunny on it?" "Oh says the store clerk, do you mean Nestle Nesquick? That would be Aisle 3".

Nestle - Brand - Kit Kat Bar

2008-05-02T11:36:00.003-04:00

Brand - Name, term, sign, symbol, design or some combination that identifies the products of one firm while differentiating them from the competition.

The Kit Kat candy bar is a brand manufactured by Nestle that differentiates itself from other competitors.

Nestle - Family Brand - Stouffers Products

2008-05-01T13:19:00.002-04:00

Nestle's Stouffer Products is a family brand that offers a line of individual and family dinner entrees, sandwiches, pizza and side dishes.

Nestle - Brand Recognition

2008-04-30T14:51:00.007-04:00

Whether it's the old standby or the introduction of new products in the Nestle candy or ice cream lines, consumers know Nestle's name is synonomous with good, delicious, quality products and look for Nestle's name recognition when purchasing products.

When introducing new products Nestle will use coupons or print/media advertising to promote.

Wrigley will give Mars something to chew on

2008-04-29T14:12:00.007-04:00

http://business.theage.com.au/wrigley-will-give-mars-something-to-chew-on/20080429-29db.html#

CHOCOLATE colossus Mars is buying gum goliath Wrigley in a $US23 billion ($A24.5 billion), sugar-fuelled deal that will create the world's largest confectioner and may reshape the landscape of the global confection industry.

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Even though Mars and Wrigley are to become one big happy family, thanks to Berkshire Hathaway and Warren Buffett's sweet tooth, which will make the company larger than Hershey, the new company can't compete with Nestle's large product line as the company also has a slice of the world's chocolate/candy market. Who knows maybe Mars and Wrigley (whatever the new company will be called) will look to expand their portfolio by producing other products like (water, baby food, etc.). The only problem is that it won't work as the two companies are known for confectionery. Leave the rest to Nestle.

Ivorian March Cocoa Exports Rise 81% From Year Ago

2008-04-24T13:03:00.000-04:00

http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aueGYNjFoNeI

April 21 (Bloomberg) -- Cocoa exports from Ivory Coast, the world's biggest producer of the chocolate ingredient, rose 81 percent in March. Shipments of coffee products, mainly soluble coffee produced by Nestle SA in Abidjan, rose to 1,451 tons, from 774 tons in March 2007.

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I am wondering why there is a rise in Cocoa and Coffee exports, especially since food, gas and other products worldwide are so expensive. Maybe people can see cutting out certain food products like meat, or cut back on entertainment, travel and gas to save money, but will instead purchase little luxuries like chocolate or coffee to compensate.

Nestle - Lean Cuisine - Frozen Food Comparison -Women's Health

2008-04-23T13:24:00.005-04:00

http://www.womenshealthmag.com/nutrition/frozen-food-meals

Frozen Assets
Heat-and-eat meals that benefit your bod and satisfy your stomach
Forget frost-burned Salisbury steaks and cold-in-the-center potpies. Things are heating up in the frozen food aisle. These six brands are heading up a new ice age, providing tasty, healthy meals you can feel good about.

Best Portion Size: Lean Cuisine Dinnertime Selects ($3.50, Lean Cuisine)Itty-bitty portions can leave you feeling ravenous after scraping the last bite from a plastic tray. "Because most frozen meals are around 9 ounces, I would recommend them as a perfect take-to-work lunch," Warshaw says. "But you might want something more substantial for dinner." These 10 hearty 12-ounce meals keep calories under 400 and portion sizes supper-suitable and some even include dessert. WH favorites: Balsamic Glazed Chicken, Roasted Turkey Breast.

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Consumer Magazine Women's Health often does comparisons between different products in their magazine. In this case, WH compared frozen meals from various manufacturers. In WH's opinion, Lean Cuisine faired well in portion size.

Coca Cola Advertising

2008-04-22T14:12:00.003-04:00

Early on Coca Cola knew how to use person marketing by utilizing "Santa" a iconic and beloved figure to children in its advertising campaigns throughout the years. Santa wearing red and white, the same colors as the Coca Cola brand seen drinking or holding a coke sent the sells of coke products through the roof during the holidays.

Nestle retains Mc Cann Ericsson, Ogilvy & Mather and others

2008-04-22T12:32:00.009-04:00

Foote, Cone & Belding Worldwide

http://ismindia.org/faculties/ved/lecture03.html

Advertising

Nestle had been employing over a hundred different agencies. As the company looked for global branding opportunities, coordinating the activities of so many agencies became a major problem. Nestle decided in favour of retaining only a few agencies – Mc Cann Ericsson, Lintas, Ogilvy & Mather, JWT, Publicis / FCB and Dentsu. Peter Letmathe, Nestle CEO explains the role of an advertising agency in the company’s globalization efforts: “ To us, the most important thing is to have dedicated teams. Mc Cann for instance has 10 people working only with Nestle. I see them as an extended arm of my communications team. They visit every six weeks to tell us what they are doing around the world.”

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Down sizing ad agencies now means that Nestle can get a clear picture of what ads were or were not working when it came to advertising their products and what new approaches could be taken to make the marketing of the products more effective.

Nestle - Poland Spring - Pathmark - Cooperative Advertising

2008-04-21T12:53:00.005-04:00

Nestle participates in cooperative advertising by sharing advertising costs with Pathmark. As you can see Nestle has chosen to advertise in Pathmark's weekly sales circular and has strategically placed its Poland Spring Water like other manufacturers have in the earth day section devoted to help protect the environment.

Canada must reconsider how it 'gives away' water to be bottled, sold: activists

2008-04-18T15:48:00.004-04:00

http://canadianpress.google.com/article/ALeqM5iXNtVIi0rx6cShlo4iQ6KKF0rDcg

Canada should not be "giving away" its water to be bottled and sold outside the country, activists said Thursday as they celebrated a partial victory against Nestle Canada Inc. and its plan to tap a southwestern Ontario community for 3.6 million litres of water every day for five years.
While Ontario's Environment Ministry did renew Nestle's permit to take up to 1.3 billion litres of groundwater a year from an area near Guelph, Ont., it reduced the term of the deal from five years to two. The ministry said it considered 3.6 million litres a "sustainable" amount for Nestle to take daily.

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I spoke to soon. There appears to be an uprising by residents against their cities and towns giving away their water to outside companies, and wisely so. Nestle will have to look to purchasing land or lakes that are privately owned and bottle water that way. It's crazy to think that people are buying water from companies such as Nestle when they are actually paying for water or in some cases for free by simply turning on a tap in their homes.

Town turns down Nestle Waters offer

2008-04-18T15:26:00.003-04:00

http://www.boston.com/news/local/breaking_news/2008/04/town_turns_down.html?p1=Well_MostPop_Emailed7

The town of Clinton has turned down a proposal from Nestle Waters North America Inc. that would have allowed the company to pump 240,000 gallons of water daily out of underground aquifers for bottling.

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The turning down of this proposal by the city council which would have benefited the town of Clinton by $300,000 makes perfectly good sense. For crying out loud, once Nestle purchased the rights to acquire the water from the town and God forbid the town's wells are depleted and there is an emergency, like lets say the 1906 earthquake that started the great San Francisco Fire blew through the town, can the citizens use the water, would they have to get permission from Nestle to do this or have more water shipped in.

Great decision by the town.

Nestle May Say Sales Increased After Boosting Prices (Update2)

2008-04-18T15:10:00.004-04:00

April 18 (Bloomberg) -- Nestle SA, the world's largest food company, will probably report an increase in first-quarter revenue after raising prices by the most in a decade.
Sales rose 4.5 percent to 25.35 billion Swiss francs ($25 billion) from 24.25 billion francs a year earlier, according to the median estimate of seven analysts surveyed by Bloomberg News. The Vevey, Switzerland-based maker of Nescafe and Jenny Craig diet meals reports on April 21.

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Because of increase commodity costs to produce the many diverse products Nestle makes, the company raised prices by 3% on average since 2007. Nestle's competitors were not able to offset the commodity costs and are expecting a drop in 2008 income. Oh well, people are willing to pay for anything Nestle. Name recognition, good products and world wide appeal for now until another corporation comes along makes Nestle always the winner.

PAN AM - Enticing Advertising

2008-04-17T10:20:00.009-04:00

PAN American Airways is no longer in operation. The airline first started out as a mail carrier service later going into domestic travel. In the begining only the very wealthy could afford to fly. PAN AM enticed these travelers with romantic ideas of traveling to far away places that you could not only read about in books but see for yourself first hand.

Nestle Nesquick - Junk food ads find web home

2008-04-16T11:51:00.018-04:00

STOP HATING ON THE NESQUIK BUNNY!!!

http://business.smh.com.au/junk-food-ads-find-web-home/20080416-26lo.html

The analysis by Cancer Council NSW of 315 children's websites found that ads for soft drink, ice-cream, fast food and confectionery outnumbered those for healthy foods by two to one.
JUNK food marketing is "monopolising" the internet as television advertising comes under scrutiny, a study says.
The council said that many of the techniques used on food product websites for companies that included Cadbury, Nestle and Kellogg led it to conclude that "these techniques act to reinforce the food brand and increase children's exposure time to the product. The 'sticky' nature of the internet, in that it captures and maintains children's attention for extended periods, makes it a potent marketing medium."
It also found that 58 per cent of sites targeting younger children featured the brand's mascot - such as the Nesquik Bunny or the Coco Pops Monkey - as the main promotional character.

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Stop hating on the Nesquik Bunny

Nestle like any company is out to make money. Of course they are targeting, especially since they make chocolate and other confectionery products, children. If Nestle leads the pack in reinforcing its brand ID to children then its marketing strategy including using a cartoon bunny (I should find out if the bunny has a name) to entice children to beg their parents to buy the product is working.

Nestle - Media Selection

2008-04-15T13:25:00.003-04:00

Nestle uses television, newspapers and magazines to advertise Poland Spring, Nestle Quick and their other lines of products.

Lindt & Spruengli wants to remain independent - CEO

2008-04-14T12:14:00.009-04:00

http://www.forbes.com/markets/feeds/afx/2008/04/14/afx4884684.html

'We see absolutely no reason to give up our independence,' he said.
Even a theoretical 20 billion Swiss francs offer from Nestle -- valuing the group at three times its price -- would not be attractive to the group, Tenner said.
Lindt would not even consider accepting such an offer, he said.

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Nestle has finally met its match with Lindt. 20 billion Swiss Francs could not even sway them.

Campbell's soup ad - "Serve by Saving Wisely" circa 1918

2008-04-11T13:32:00.004-04:00

Above is one of Campbell's earliest print advertising. Campbell's advertised in magazines including The Saturday evening Post.

Nestle uses its Fleet of Delivery trucks to advertise its products - Case Study

2008-04-11T10:25:00.008-04:00

http://www.modagrafics.com/clients/case1.html

Nestlé with over 1000 trucks in their fleet, Nestlé Company had plenty of vehicles on the road to use as “mobile advertising”. What Nestlé needed was to have graphics designed and applied to their trucks to utilize this space.

Each brand manager was allotted a certain number of trucks to promote their brand, ranging from Hills Brothers Coffee to Stouffer’s frozen dinners. Modagrafics produced and installed full-color, product shot graphics incorporated with other images on Nestlé’s fleet.
Consumer response has been so positive that drivers of the NesQuik trucks are often asked to take family photos alongside the truck.

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Nestle wanted to increase its product and name recognition by visually displaying ads on its fleet of delivery trucks. Great idea, not only do the ads reach thousands of people on the highway, the cost of the advertising was minimal.

Got Milk? - Celebrity Testimonials

2008-04-10T10:18:00.012-04:00

An American Advertising campaign sponsored by dairy farmers to get more Americans to drink milk uses celebrities like Avery Johnson & Josh Howard, Laila Ali and the Fantastic Four all sporting milk mustaches to endorse the consummation of milk.

Nestle - Product Advertising - COFFEE - MATE

2008-04-09T12:45:00.013-04:00

Coffee-Mate (Nestle): Tree

"Even when there's milk around.

Nestle uses product advertising as with this Coffee-Mate print ad to market its Coffee-Mate line of products in various magazines. The ad is saying that with all the cows around the cowboy still prefers Coffee-Mate. Another interesting twist is that one would not think of a cowboy using coffee mate.

Nestlé and Boost Juice Bars launch Boosted Smoothies range

2008-04-08T16:28:00.006-04:00

http://www.talkingretail.com/products/9253/Nestl-and-Boost-Juice-Bars-lau.ehtml

Boosted Smoothies will be available in the UK from April in four delicious flavours each containing ingredients that can help keep you going for longer; help strengthen your body’s natural defences; help aid memory & concentration; or have a positive effect on fat oxidation.

Nestle is expanding its nutrition line by introducing vitamin enriched drink smoothies. The ingredients in the drink advocate healthy ingredients to boost your immune system and memory.

Nestle Novartis Pays $11 Billion for Stake in Nestle's Alcon (Update6)

2008-04-07T12:24:00.003-04:00

http://www.bloomberg.com/apps/news?pid=20601085&sid=aBd5XpXt0.7U&refer=europe

Smart move - by selling off 25% of Alcon the maker of Opti-Express, Nestle who no longer sees Alcon as profitable will use proceeds from the sale to reduce debt and expand its nutritional foods division.

Biofuel boom threatens food supplies: Nestle

2008-04-05T16:50:00.008-04:00

http://news.yahoo.com/s/afp/20080323/sc_afp/switzerlandenergyenvironmentcompanynestlefood_080323204158

ZURICH (AFP) - Growing use of crops such as wheat and corn to make biofuels is putting world food supplies in peril, the head of Nestle, the world's biggest food and beverage company, warned Sunday. "If as predicted we look to use biofuels to satisfy 20 percent of the growing demand for oil products, there will be nothing left to eat," chairman and chief executive Peter Brabeck-Letmathe said.

I wonder if Nestle's concern about there being nothing to eat is really based on humanitarian issues or concern about future profits. I think it's about future profits. The world's governments, especially America realize heavily on oil, which will eventually run out, and there is no other choice but to find other renewable resources such as corn and wheat, and if that means that there is less products to produce chocolate or other nestle products so be it.

Remembering Martin Luther King, Jr.

2008-04-04T11:47:00.048-04:00

http://nobelprize.org/nobel_prizes/peace/laureates/1964/king-bio.html

- I wonder how many of us remember and appreciate the sacrifice and struggle of what MLK and the civil rights movement has done for America. We should give honor to a man who spoke as the voice of a people and said, " judge me by the content of my character and not by the color of my skin". MLK and SCLC (Southern Christian Leadership Conference) as well as other organizations marched in solidarity non violence, while insults, hatred and the N word was hurtled at them, to protest the inhumane injustices that existed in America's Jim Crow South. We should pay homage to a man who was successful in organizing the Montgomery Bus Boycott and financially crippling that city's transportation department, as well as bringing attention to the plight of poor people in America by starting The Poor People's Campaign. MLK and others endured hardships, threats and violence to bring notice to the world that America's words of freedom and justice for all ring hollow to some. As a country we have come a long way, but still have a ways to go in dealing with racism and sexism. I also wonder as I hear some in the younger generation throw about the N word so casually, almost chummily to each other, what their feelings are on what MLK achieved in a time where blacks were not allowed to vote, eat, or stay at any white establishments down south, and that at any time your civil rights, a right due to all Americans, could be violated at the drop of a hat because of the color of your skin. Is the current generation grateful for what the previous generation did for them? I wonder if they know the significance behind the derogative N word or if they even care? Or do some see the word as some rappers do, conveniently used as a noun, verb or adjective in a music lyric. I wonder if they know that there was a time when the N word was gleefully used as a noose was being placed around a humans neck before being lynched. I wonder what MLK would think of all this? I also wonder if MLK would look at where we are today and see integrated schools, (Thank you Brown family & etal. Brown vs Topeka Board of Ed) and educational and employment opportunities for African Americans and be proud. I would like to think so.

Rest in peace MLK and thank you for your good deeds and brilliant words that moved the nation forward and liberated a people. I am sure God welcomed you at the throne and said JOB WELL DONE MY GOOD AND FAITHFUL SERVANT!!! May your "I have a dream" continue to live on forever.

Nestle - Libby/Kerns - Aguas Frescas - Subcultures

2008-04-03T14:24:00.022-04:00

KERNS® LAUNCHES NEW AGUAS FRESCAS WITH AUTHENTIC FLAVORS ESPECIALLY MADE FOR U.S. HISPANIC FAMILIES

Kerns a subsidiary of Nestle has introduced a new line of fruit drink products Aguas frescas a iced fruit drink popular in Latin American Cultures with flavors like guava, pear and papaya to name a few. Because of the expanding Hispanic population in the U.S., Kerns is looking to corner this particular market by offering flavors popular with Hispanics.

Nestle - Self Concept Theory - Lean Cuisine

2008-04-02T14:31:00.011-04:00

Self concept - Person's multifaceted picture of himself or herself

Lets say a person is going back to their 20 year high school reunion and is feeling a little self conscious about their weight gain since high school. One component of self-concept is the ideal self. This individual may wish to weigh exactly as they did in high school and will set goals to achieve positive results. This individual may work out and change their eating habits. Due to this he or she would be drawn to Lean Cuisine because it will help them with portion control and calories, giving the individual a sense of moving toward their goal of losing weight and their ideal self.

Nestle Baby Food Print Ad - 1920's

2008-04-01T14:09:00.001-04:00

How you’re marketing on April Fool’s Day

2008-04-01T10:11:00.007-04:00

http://www.davidairey.com/how-youre-marketing-on-april-fools-day/

As told on http://www.daviddairey.com/ -how - you're-marketing on April fools day -

A few years back, on April 1st, I was catching a flight from Belfast to Edinburgh. Me and the rest of the passengers were surprised to hear the captain announce, “We will shortly be arriving in Amsterdam.” It’s amusing what some people are coming up with for April Fool’s Day marketing campaigns.

Nestle opens ice cream plant in south China

2008-03-28T09:30:00.012-04:00

Nestle is expanded its empire by opening up a 22,000 sq ft ice cream factory in China. As with it's other ventures in other countries, Nestle will need to take into account China's multi cultural diverse groups.

http://news.xinhuanet.com/english/2008-03/27/content_7870222.htm

Nestle - Nescafe Greek Frappe

2008-03-27T14:12:00.047-04:00

http://en.wikipedia.org/wiki/Greek_frappe

It used to be that the national drinks in Greece was ouzo and Greek coffee, a bitter, thick muddy mass, both known to grow hair on your chest. That was until a foamy covered ice drink called frappe was discovered and became the countries favorite. The main ingredient in frappe is coffee. But not just any coffee, the drink must be made with Nescafe -(not really, but why buck tradition ) which is also the best selling coffee in Greece. The drink was first created by accident in 1957 by a Nescafe representative, becoming a a hit, spreading to other European countries.

Ever since Nestle has marketed and coveted the drink as its own. It is also in the best interest for Nescafe to market Nescafe as the main ingredient in frappe - $$$. Culturally frappe is European and really hasn't taken off in the states. But I am sure Nestle is working on that.

Nestle to buy Jenny Craig for $600 million

2008-03-26T16:44:00.006-04:00

Nestlé enters weight management market - Jenny Craig acquisition enhances Group's nutrition, health and wellness dimension

http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/WeightManagementMarketJennyCraig-19Jun06.htm?Tab=2006

Again I say what doesn't Nestle own. Nestle is rapidly expanding its nutrition line by acquiring weight management company Jenny Craig. The company currently owns Lean Cuisine and makes a ton of money off of that. And guess what? It will now make more money on Jenny Craig meal replacements. This is the first time that I have seen Nestle use Person Marketing, in this case Queen Latifah, in any of the companies many product lines.

Nestlé to open Chocolate Centre of Excellence

2008-03-25T10:47:00.023-04:00

http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/10mar08CCE.htm?Tab=2008

The fact that Nestle is opening a Research and Development Division dedicated to creating premium chocolates is significant. Nestle is looking to get out of the "Wily Wonka" syndrome and cater to the luxury candy market. The question I would ask is what took them so long. After all Nestle has been in the candy business a long time. This will be a international effort as the company will bring together the best chocolate making professionals, and sensory experts and packaging designers in hopes of bringing the best chocolate to the masses.

Nestle - Poland Spring - Grip-n-Flip

2008-03-24T16:19:00.009-04:00

Poland Spring realized that it is difficult for people who are tri-athletes or just running errands to open a bottle of water with one hand so the company introduced Grip-n-Flip.

Nestle Lean Cuisine - Perceptions

2008-03-23T09:04:00.012-04:00

Perception - Meaning that a person attributes to incoming stimuli gathered through the five senses -sight, hearing, touch, taste and smell.

Today consumers', especially those overweight, are perceiving that to live longer and healthier lives they need to watch what they eat and to exercise. Nestle has listened to the masses and created Lean Cuisine, a line of healthy, tasty, and smaller portion diet meals.

Nestle/L'oreal - Maslow's - Esteem Needs

2008-03-22T14:21:00.002-04:00

http://www.lorealparisusa.com/_us/_en/default.aspx#page=top{navmedia:_blankoverlay:worthitdiagnosticmain:subcategory:cosmetics_lipsuserdata//d+d//}

L'oreal manufactures beauty products for women world wide. L'oreal's slogan is "Because your worth it".

Nestle - Consumer Behaviour - Family Influences

2008-03-21T18:31:00.010-04:00

Due to changes in today's family lifestyle, parent(s) working two jobs, raising their families, and driving kids to after school activities often do not have time to cook. Nestle/Stouffer's has created a variety of pre-made healthy line of meal replacements that satisfies every ones taste; an alternative to fast food restaurants.

Nestle Nutrition and Beauty: Nestlé and L'Oréal Announce a Joint-Venture Project

2008-03-20T12:42:00.018-04:00

http://www.nestle.com/MediaCenter/PressReleases/AllPressReleases/LOréalJointVentureProject-25Jun02.htm?Tab=2002 b=2002

What doesn't Nestle own? Apparently the Nestle corporation has it's corporate fingers in every pot. In 1974 Nestle further diversified it's portfolio by acquiring 27.5 % of the French company L'Oreal a cosmetic company. Together both companies formed a joint venture and purchased INNEOV a nutritional company that markets quality skin, hair and nail supplements.

Nestle - Production Era - Expanding Business

2008-03-18T11:45:00.015-04:00

In 1906 Nestle wanted to expand its business by exporting condensed milk to Australia. Due to increase import duties imposed by Australia, Nestle made a strategic move and purchased Cressbrook Dairy Company located in Brisbane and began manufacturing the product.

Nestle - E-Commerce - Increased Efficiency

2008-03-17T10:52:00.004-04:00

A majority of Nestle products such as Juicy Juice, Mighty Dog, Perrier and Butterfinger to name a few have their own individual websites. Nestle uses the same module for each website. Consumers can access the websites to read up on the product, cause marketing, promotions and contests. This creates increased efficiency for the company allowing sales people to focus on other areas to create additional sales.

Nestle - Product Strategy - Nestum Hot Cereal

2008-03-16T16:56:00.005-04:00

Nestle offers Nestum a hot cereal marketed to people with a busy lifestyle, who want a hot breakfast with nutritional value, but not the time to make it.

Nestle - Peanut Free Candy

2008-03-15T17:43:00.008-04:00

http://www.nestle.ca/en/products/Grouping/Peanut_Free/favourites.htm

Many people are allergic to nuts and peanuts. Especially small children. Just a small amount of nuts or peanuts in food can cause severe reactions and sometimes lead to death. Nestle is aware of this serious issue and has created peanut free candy for those customers with that specific allergy. Now everyone can enjoy chocolate.

Nestle boosted by soaring prices of milk, cocoa, coffee and cereals

2008-03-14T16:36:00.009-04:00

Nestlé is making money from the soaring cost of commodities, with the Swiss multinational forcing consumers to absorb the higher price of its food products containing milk, cocoa, coffee and cereals.

People may be cutting back on their buying especially during a time when inflation, unemployment and gas prices on the rise. However, that is except for Nestle products. People still consider chocolate a little luxury and are not daunted by the increase of prices.

Nestle Print Ad - 1930's - Nestle Chocolate Bar

2008-03-14T09:25:00.004-04:00

I am trying to figure out what this ad is trying to convey. The ad depicts a little girl finding a chocolate bar in a nest. I know the symbol of Nestle is doves. Did the doves lay a chocolate bar? Is it an Easter egg hunt? It's a little unappetising to find a chocolate bar in a birds nest. Otherwise I do like the innocence and colorfulness of the ad.

Nestle Product - PowerBar - Electronic Store Front

2008-03-14T09:17:00.011-04:00

http://www.powerbar.com/Store/

In addition to purchasing PowerBar merchandise in stores, consumers can go directly to the PowerBar website and access the PowerBar Products Store link to purchase PowerBar nutrition products and clothing gear.

Nestle - Nescafe Ad

2008-03-13T12:49:00.006-04:00

1930's Ad marketing Nescafe.

Nestle's Corporate Website Promotes Wellness

2008-03-13T09:50:00.004-04:00

Nestle in addition to marketing its various brand lines is very much in to wellness - promoting body, spirit and mind. On the website is a forum devoted to childcare issues. Mothers from around the world talk about being a mother and offering tips and advice from colicky babies to teenage years.

Nestle - Interactive Marketing

2008-03-12T10:21:00.011-04:00

Consumers can log on to the Nestle website and register to receive coupons, recipes, baking tips, and enter contests. Also, Nestle's recipes use ingredients from their other product lines to promote sales. For example when making Nestle's butterscotch pumpkin cake the recipe calls for using only Nestle Toll House butterscotch Morsels and Libby's Pumpkin.

Ingredients:
1 2/3 cups (11-oz. pkg.) NESTLÉ® TOLL HOUSE® Butterscotch Morsels, divided
2 cups all-purpose flour
1 3/4 cups granulated sugar
1 tablespoon baking powder
1 1/2 teaspoons ground cinnamon
1 teaspoon salt
1/2 teaspoon ground nutmeg
1 cup LIBBY'S® 100% Pure Pumpkin
1/2 cup vegetable oil
3 large eggs
1 teaspoon vanilla extract
3 tablespoons powdered sugar (optional)
BUTTERSCOTCH SAUCE (recipe below)

Drugs found in U.S. water supply

2008-03-11T11:32:00.012-04:00

http://www.time.com/time/nation/article/0,8599,1720758,00.html

It is a little disturbing to know I could be drinking mood stabilizers, antibiotics and other drugs. The experts have moved to assure the public that the amount of drugs found in the water is so minute, that what ever exposure is minimal. I don't know if I should worry or not. After all there are many chemicals in our foods such as Sodium Benzoate, Magniesium Oxide and others used to preserve dry goods that could also be dangerous.

The only companies that will benefit from this problem are bottled water suppliers.

War Costing Americans $15 Billion a Month

2008-03-10T09:58:00.024-04:00

http://www.washingtonpost.com/wp-dyn/content/article/2007/12/26/AR2007122601542.html

It's time for George Bush to declare I sunk your Battle Ship, pack up his board game and go home. Granted the Iraq war for the most is fought on the ground but you get the picture. Instead of prolonging this unnecessary war, the U.S. could use the $15 Billion a month for necessities such as sending our kids to college, paying for health care for all Americans, fixing our failing infrastructure, shelter and feed the homeless. Need I go on..... Most importantly stopping this war will save lives and U.S. casualties.

The announcement of spending $15 Billion a month on this war is the best marketing tool to convince people to vote Democrat in the next election.

Place Marketing - I Love NY

2008-03-09T15:53:00.008-04:00

http://iloveny.com/MICROSITE/TravelIdeasE-Zine/FamilyFun/CA2008WinterFestival.aspx

The I Love NY slogan and familiar jingle have been around since the eighties. Most visitors only visit the big apple and return home not realizing that there is more to NY than New York City. NY State tourism department is promoting historical sites, ski, vineyards and festivals.

Nestle - Baby Formula Boycott

2008-03-08T16:53:00.007-05:00

http://www.babymilkaction.org/pages/boycott.html

IBAN the International Baby Food Action Network is boycotting Nestle for alleged violations of sales practices in the sale of their baby food products to third world countries. Nestle is accused of donating baby food formula to poor mothers who can not breast feed or unable to purchase the formula, and when their infants are hooked on the formula, Nestle then requires the mother to purchase the formula.

Person Marketing - Beyonce Emporio Armani Diamonds Ad Campaign

2008-03-07T09:28:00.019-05:00

http://style.popcrunch.com/beyonce-emporio-armani-diamonds-ad-campaign/

Beyonce is endorsing Armani's new fragrance Diamond. The house of Armani has long been known for it's couture fashion. There are women who love Beyonce and try to emulate her. The fragrance should sale well. You have the Armani name and Beyonce to sell the product. That means $$$$.

Assignment 6 - Nestle Corporation's home page-url's and what it's purpose is

2008-03-07T09:21:00.041-05:00

http://www.nestle.com/ - World Wide Web

http://www.nestle.ca/en/careers/benefits.htm - Intranet

http://www.reach.co.uk/case-study-nestle2.asp - Extranet

Nestle uses the World Wide Web, Intranet and Extranet.

Nestle's intranet is used by employees with a user id or password to access payroll, health care, and employee financial services information. Employees can also view career enrichment and corporate wellness programs. Nestle's extranet allows employees, customers and suppliers to access sales and inventory data.

Nestle's world wide web site is geared to consumers and external customers who would like to know more about the organization. There are a few elements of Nestle's intranet to be found on Nestle's www such as career openings.

Overall Nestle's www focuses more on Nestle's brands, business lines, financial and shared values relating to environmental and human causes.

Dr. Pepper Ad

2008-03-06T15:19:00.022-05:00

I love old colored print advertising. I came across this 1940's Dr. Pepper ad advocating using Dr. Pepper as a meal replacement. The ad is saying if you're hungry and don't have time to eat drinking Dr. Pepper will give you all the nutrients you need. You can drink it at a soda shop, at home or grab one when you get off the plane. During this era companies used this mode of advertising to reach consumers. Not everyone had access to television.

Nestle - The National Dog Show

2008-03-06T09:54:00.019-05:00

http://www.events.purina.com/dogs/shows/national.aspx

Nestle is the sole sponsor of The National Dog Show, shown on television every Thanksgiving Day. Because Nestle is the sole sponsor it is able to associate its Purina Dog Brand line with the prestigious show and at the same time promote Purina through commericals viewed by millions of people during the dog show.

Nestle - Promotion - The Incredibles Movie

2008-03-05T09:39:00.014-05:00

http://www.nestlepromotions.co.uk/theincredibles/

Nestle UK has teamed up with Disney to help promote The Incredibles movie. On the back of Nestle candy bars (kit kat, toffee crisp, smarties and others) are promotional codes offering the buyer a chance to win thousands of prizes given away by Nestle and a chance to visit the movie studio that created The Incredibles.

Nestle's Target Markets

2008-03-04T14:25:00.011-05:00

Nestle has a diverse portfolio of products targeted for individuals with different needs.

Nestle offers a line of pet care products that targets pet owners: Dog food (Alpo and Dog Chow). Tidy Cats is a kitty litter.

Nestle also targets coffee drinkers: Nescafe and Nespresso a premium brand of coffee.

For those who are watching their weight Nestle also produces Lean Cuisine. Lean Cuisine offers tasty, low calorie, and healthy entrees.

Vicky's Secret

2008-03-03T10:56:00.047-05:00

http://abcnews.go.com/GMA/story?id=4364901&page=1

Victoria is not hiding her secret any more. Vicky went from hiding it to "literally"flaunting it. If I may use Prof. Evans' words VS has put her "business out on front street". The company is beginning to look like Frederick's of Hollywood. Because of this revenues are down. Most importantly the sexy image is fast losing favor with women. Am I the only one who has noticed that the VS campaign ads and the mannequins in the VS store windows are wearing less clothes than you see in some of the music videos? Lets face it Victoria's Secret is not catering to anyone over forty or anyone who wears more than a size 8. The only people that look good in Victoria's Secret are named Heidi, Tyra, and Gisele and they're getting paid to wear it.

Assignment 5 - Current sales technique and suggested sales technique

2008-03-01T07:46:00.015-05:00

The Nestle Corporation has been in the business of selling their products to consumers since 1866. Nestle's businesses are diverse; candy to pet products. Nestle's current sales channels are field selling, B2B and order processing. It is hard to improve on the success of the company's selling strategy. But if I must, I would suggest they include inbound telemarketing. The company produces products worldwide to diverse cultures with different tastes. For example the Kit Kat candy bar. The chocolate covered wafer Kit Kat is popular with Americans and is a staple in stores throughout the country. Believe it or not lemon cheese cake and strawberry flavors (yuk) are a hit in Australia. For those Aussie expats living in America it is difficult to find those flavors in our stores.

If Nestle introduced inbound telemarketing to individuals who are not able to find their favorite Nestle products from home, or would like to know if a store in their area carried it, the consumer could call the company and order their favorite Nestle products.

Payless Shoe Source

2008-02-29T20:00:00.012-05:00

http://www.payless.com/?AID=10393678&PID=1418914&cm_ven=CJ&cm_pla=1418914&cm_ite=Payless+Home+Page&cm_cat=1357845

Last year Payless Shoe Source's revenues were down. To drum up business the company has introduced an ad campaign "Buy one, get one 1/2 off everything". Payless hopes that people feeling the pinch and looking to save money will consider this a great bargain and make a bee line for the nearest store. The thing is Payless is also hoping shoppers will use the money they think they are saving to purchase additional items from the store.

Starbucks Coffee - Employee Training

2008-02-28T09:58:00.031-05:00

http://www.nytimes.com/2008/02/27/business/27sbux.html?_r=2&ref=todayspaper&oref=slogin&oref=slogin

What is Starbucks saying? Gee folks we're sorry we expanded our business so fast. We hired people so fast and did not train them properly, and oh by the way we apologize again for the slip in service by serving you luke warm and weak Grande Soy Caramel Macchiato. But we as a company are going to fix all that by standing in solidarity with our employees and close all of our 7,100 stores at once (why not break it down by region, state, by block or at the very least let go of the under performing employees) and give them a 3 hour refresher course on how to make coffee to prove to our customers that we mean business.

The strategy may work. It's good to see a business get back to its core principals and admit publicly they have made some mistakes and would like to ensure its customers they are cleaning up their act - so please continue giving us your patronage.

Nestle's - Tactical Planning - Kit Kat Bar

2008-02-27T14:48:00.010-05:00

http://www.guardian.co.uk/business/2004/feb/19/10

Nestle's introduction of different flavored Kit Kat bars in the UK has the sales of their favorite cash cow floundering. Strawberry and lemon cheese cake Kit Kat bars? What were they thinking! The British public are rebelling. Obviously Nestle needs to change their tactical planning and quick. One thing I know about the British is that they are all about tradition and they want their chocolate covered crispy wafer back. Since the Kit Kat was first introduced in 1935 the candy has been a hit. Why change perfection.

Assignment 4 - How Your Company Sells

2008-02-27T12:57:00.022-05:00

The Nestle Company sells its product Carnation Milk to stores and wholesalers. Wholesalers like Costco sells carnation milk on line via their website to customers. Nestle relies on a combination of field selling, B2B and order processing to get its line of products to market.

Got Milk?

2008-02-26T13:25:00.014-05:00

http://www.milknewsroom.com/role.htm

I have seen the Milk's industry print ads showing celebrity and athletes donning milk mustaches as if to say drink milk and you can look or play sports like me. Those ads did not move me, but the new ads showing an hourglass shape milk glass does. Everyone knows that drinking milk is good for your overall health, but not everyone realizes drinking milk can also help you lose weight. Everyone diets in America. This marketing plan should increase the sales of milk.

Greyhound - Leave the driving to us?

2008-02-25T13:25:00.013-05:00

http://abcnews.go.com/Travel/BusinessTravel/story?id=4154418&page=1

The last time I rode Greyhound was in the 80's and even then the company was losing customers. To me 'Leave the driving to us" simply meant late arrivals, unsympathetic customer service, and dingy waiting rooms. It's cheaper to fly than take Greyhound. Greyhound has appeared to have seen the error of its ways. The company has a new marketing strategy. Offering better customer service, revamped buses, and cleaner restrooms. You would think this should be a given. Greyhound is losing market share to other bus service providers offering lower rates and better customer service. I guess the Chairman needs to satisfy the shareholders and lure back its customer base and attract new ones. Good Luck!

Verizon - Can you hear me now?

2008-02-25T10:16:00.009-05:00

http://www.usatoday.com/money/advertising/adtrack/2004-02-22-track-verizon_x.htm

Verizon's marketing campaign "Can you hear me now" is the main reason I switched from AT&T to Verizon in the first place. Visually seeing the Verizon guy with his back up crew of customer service reps, technology folks, installers and a helicopter hovering over him as he walks through corn fields saying can you hear me now is brilliant. Verizon is stating even though you don't see us physically, Verizon follows you on every call you make, and are there to help you. Since switching to Verizon I rarely have dropped calls and customer service is always good. Now I have heard from people who have not had the same experience as I, but Verizon works for me.

Assignment 3 - Blue Ray / HD

2008-02-22T12:51:00.022-05:00

One element found in the story is Strategic Planning. Or lack of it. Toshiba Corp failed to look to the future of its HD DVD and failed to implement better technologies that would make it more marketable to consumers who prefer high quality pictures. For example some movie rental companies such as Block Buster Video will only stock Blu-ray DVD's. Marketing myopia is also found in the story. Toshiba's management failed to recognize the scope of its business. Management also failed to gear HD DVD to a more customer oriented product. This was the company's downfall.

A second element found in the story is utility. Consumers want to be satisfied by a good product. Blu-ray offers consumers what HD DVD does not; to be able to record, rewrite and playback on HD.

Another element to the story is the second mover strategy. The second mover strategy is a theory that advocates observing closely the innovating of first movers and then introduce new producs that improve the original offer. Sony Corp kept abreast of the changing market and the public's need for more storage capacity than traditional DVD's. Blue ray is also used in most leading consumer electornics. Sony of course will need to be careful or they too may face the possibility of being scooped (second mover strategy) by another competitor.

In Class Bottled Water Tasting Test

2008-02-22T09:27:00.031-05:00

Let me start off by saying I do not buy bottled water. Why would I pay for something that is free or that my taxes are paying for.

I genuinely wanted to see if anyone could tell the difference. Let the experts who drink bottled water differentiate.

So let the analysis begin. The tasters were three experts and one non expert. Remarkably the non expert was the only one to pick two out of the three bottled and tap waters correctly. All unanimously picked the Poland Spring Water. When asked all admitted that they drank Poland on a fairly regularly basis and therefore it was easier for them to pick it out. I have to admit Poland is the only water that I see marketed on television consistently and is placed up front on shelves in supermarkets conveniently where consumers can see it. Poland is rated one of the best selling bottled water in the country and is a subsidiary of the Nestle corporation.

Nestle's Mission Statement

2008-02-21T13:05:00.003-05:00

I should have posted Nestle's Mission statement before. Here it is.

http://www.research.nestle.com/tools/mission_statement.html

Nestle - Cause Marketing

2008-02-20T13:44:00.013-05:00

http://www.nestleusa.com/PubCommunity/Health.aspx

Nestle is known for its sweet creations. What is also sweet about Nestle is that it sponsors and supports charitable organizations such as Meals on Wheels and the American Diabetes Association to name a few.

Nestle expands his company by getting into the candy business

2008-02-19T15:08:00.008-05:00

In 1929 Henri Nestle expanded his baby formula company by purchasing a chocolate company from a friend. Nestle's expansion into the the candy business was a good marketing move. Everyone loves candy and Nestle's name recognition was a plus.

Assignment 2 - How much do I know

2008-02-15T16:34:00.007-05:00

During the production era companies would manufacture the product first and then come up with a marketing scheme. Today the marketing plan is thought out first.

Successful companies have ingrained in their employees from the mailroom up that they should constantly be aware of their companies business. To live, eat and drink the companies business and marketing philosophies.

Companies often team up with other companies to benefit each other. i.e, Nestle teamed up with Burger King to sell their bottled water in BK's restaurants.

Companies will team up for a cause. Poland spring water promotes saving/helping the environment by changing their bottling practices as well as donating money to help the environment.

Marketing a product can be done on the www, print ads and through stores. A manufacture of food products may choose to promote their new line of products by enticing established customers with coupons or other promotions.

Class Assignment - Marketing Terms

2008-02-15T16:27:00.008-05:00

MA = my answer

Define Marketing - Process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives

MA - Did not know

What is Utility - Want-satisfying power of a good for service.

MA - Did not know

Describe the exchange process - Activity in which two or more parties give something of value to each other to satisfy percieved needs.

MA - Buyer and Seller. When a seller has a product or item that a buyer needs.

What is the sales era - Prior to 1950's. Creative advertising and selling will overcome consumers resistance and convince them to buy.

MA - Sales era was after world war II when products were in demand. Companies began to compete with each other for customers.

What is the marketing era - Since 1950's. The consumer rules. Find a need and fill it.

MA - 1960's

What is the relationship era - Since 1990's. Long term relationships with customers and other partners lead to success.

MA -1980's when companies produced products that had name recognition among their customers.

What is a sellers market - Market in which there are more buyers for few goods and services.

MA - a sellers market is when there is less product on the market and more buyers.

What is a buyers market - Market in which there are more goods and services than people willing to buy them.

MA - A buyers market is when there is more inventory on the market than there are people.

Marbury gives nod to old school priced sneakers

2008-02-15T09:32:00.017-05:00

http://abcnews.go.com/2020/story?id=2966227&page=1

Parents tired of paying high prices for sneakers for their kids can thank Stephon Marbury. Marbury has introdced a sneaker for under $20.00. Marbury is definetly old school and believes that because a pair of sneakers is priced expensively, does not mean they will make you jump over buildings in a single bound.

Nestle Bottled Water

2008-02-14T16:07:00.006-05:00

http://www.nestle-watersna.com/PressCenter.htm

Nestle is partnering with Burger King restaurants. Nestle's Pure Life Bottled Water will now be sold in all 7,000 Burger King restaurants nation wide. Pure Life is ranked third in U.S. bottled sales.

With Nestle as a recognized name in the food industry, this partnership will be sure to increase Nestle's share of the U.S. bottled water market.

Assignment 1 - What was the greatest marketing era for Nestle

2008-02-12T14:49:00.004-05:00

The Production Era was Nestlé's greatest Marketing Era. Henrie Nestlé developed a product that was high in demand and sold itself.

When we think of Nestlé what comes to mind is chocolate. But, before the production of chocolate Nestlé's greatest invention was a replacement milk formula to save children's lives.

Nestlé a pharmacist developed a product that was greatly needed. In the 1860's he invented a food product designed to combat infant mortality due to malnutrition. Prior to Nestlé 's invention there were no other products like this on the market. He called his new formula Farine Lactee Henri Nestlé.

Nestlé found success when his formula saved the life of a premature infant who was not able to breastfeed nor could tolerate his mother's milk. Doctors and mothers took notice and soon the formula was being produced and sold throughout Europe.

Semester Marketing Project - Nestlé Corporation

2008-02-07T12:14:00.000-05:00

I have chosen The Nestlé Corporation as my Semester Marketing Project. Headquartered in Vevey, Switzerland, Nestlé is the world's largest food and beverage company, employing 265,000 people worldwide.

Nestlé is more than cocoa. Nestlé's portfolio and business lines are widely diversed. Holdings include Stouffer's, Carnation, Purina and Poland Spring to name a few.

2008 Superbowl Commercial "Bridgestone Squirrel"

2008-02-06T09:53:00.004-05:00

Go Giants!

http://sports.aol.com/nfl/superbowlads?videoId=2065816

I loved this commercial. The passenger in the car, the squirrel and the rest of the animal kingdom are screaming their heads off because they believe the car would not stop in time to prevent a disaster. The driver gives a cocky look, confident that his Bridgestone tires have traction that can maneuver around anything. Hence, trust Bridgestone Tires to get you where you are going safely.

Housing Mess

2008-02-04T09:59:00.001-05:00

http://abcnews.go.com/Business/PersonalFinance/story?id=4133532&page=1

The housing slump is due in part to sub prime lending. Home owners bought more house than they could afford at high interest rates, no money down, and adjustable rates. Housing prices have sky rocketed and homes in my opinion have been valued more than they are worth. The combination has left home owners unable to remain in their homes as well as not being able to sell them.

Starbucks

2008-02-01T15:27:00.002-05:00

http://starbucksgossip.typepad.com/

Even Starbucks has taken note of the economy. With year end earnings less than stellar and slowly grinding to a halt, Starbucks has realized that consumers are holding on to their money. Job losses combined with the home mortgage mess and uncertainty in the financial markets have loyal customers cutting back on the java.

To lure these cutomers back and to bring in new ones (like me) who felt that paying $6.00 for a cup of coffee was better spent on contributing to a savings plan, Starbuck's has introduced the $1.00 short coffee in response to competition from Mcdonald's and Dunkin Donuts offering gourmet like coffee at affordable prices.

Also cutting out the expanded lines of breakfast sandwiches which were not sellng plus "the aroma was interfering with the coffee" made management at Starbucks realize they were in the coffee business after all and were slowly losing their niche. Changing the formula that had worked for them in the past was cutting into the company's profits